Mach Radar 2008-1 published

 
The Mach Radar 2008-1 study, which has just been published by Wemf in collaboration with Demoscope, marks the second publication of the Mach Radar study in six months. It combines psychographic criteria with consumption and media data. This enables marketing managers and media planners to segment target groups more precisely, i.e. not only according to information on education, income, professional status and consumer behavior, but also according to their values. It provides advertisers with information on the positioning of products, brands, services, purchasing channels and print media.The Mach Radar study builds methodically on the Mach Basic and Mach Consumer studies. The psychographic test from the market research institute Demoscope, which is used to calculate the psychographic space of Switzerland, is carried out as part of the Cati interviews for Mach Basic. The socio-demographic, geographical, media and consumption information is taken from Mach Consumer. In simple terms, the Mach Radar is a Mach Consumer with regard to the target group information, which is supplemented by the Demoscope Radar psychographics.