Mach-Basic: Data for new titles available after 12 instead of 18 months
Wemf AG, a company specializing in advertising media research, has announced a long-awaited change to its services: Reach and media data for new print titles or titles undergoing major changes will now be published after just 12 months.
Wemf AG für Werbemedienforschung has announced a long-awaited change to its services: reach and media data for new print titles or titles with major changes will be published after just 12 months. Previously, such titles had to wait 18 months for reliable data to become available from Wemf. The range of Mach special studies as a supplement to the standard Mach publication is not affected by this change, as Wemf announced on Wednesday.
Previously, original media data from twelve consecutive months had to be available for the publication of reach and media data in standard reporting and the electronic databases. This period is now reduced to six months. The "missing" data will be supplemented by means of data fusion, so that - technically speaking - media data from 12 consecutive monthly waves will also be available for these titles after the fusion (6 waves with original data and 6 waves with generated data).
In order to inform the public more quickly about the development of reach, the various Mach special studies have been available for many years. These were often taken up by new titles or titles that were subject to major changes.
Previously, original media data from twelve consecutive months had to be available for the publication of reach and media data in standard reporting and the electronic databases. This period is now reduced to six months. The "missing" data will be supplemented by means of data fusion, so that - technically speaking - media data from 12 consecutive monthly waves will also be available for these titles after the fusion (6 waves with original data and 6 waves with generated data).
In order to inform the public more quickly about the development of reach, the various Mach special studies have been available for many years. These were often taken up by new titles or titles that were subject to major changes.
