Reading Sunday in the Südostschweiz
Sunday Press: Inspired by the success of Swiss Sunday newspapers, *Südostschweiz* is taking action and will launch its own Sunday edition next year.
consequences for successful Swiss Sunday newspapers and launches a
its own Sunday publication next year. Publisher of Südostschweiz
Hanspeter Lebrument has been thinking about this for quite some time,
whether the Sunday press has further potential in the region,
especially since the Sunday papers had completely overtaken the regional press.
While the daily and regional weekly press in the first half of the year
Although they lost about 17 million francs in advertising revenue in 2005, the
Sunday newspapers remained largely stable and saw an increase in reach.
Lebrument also subscribed to the Sunday free edition of the
The Vorarlberger Nachrichten serves as inspiration, as fellow publisher Eugen Russ
successfully keeps the Sunday edition of the Kronenzeitung in check.
On May 7, *Südostschweiz am Sonntag* will be published in the regions for the first time
Graubünden, Glarus, Gaster, and See, with an initial print run of 40,000
Copies are being published. This is the seventh issue to date.
Southeastern Switzerland, which by then, however, will have undergone a complete makeover
will be. «We’ll probably have a bit of the daily *Südostschweiz*…”
Come earlier so we can iron out any layout errors
»can," says Lebrument.
The new Südostschweiz, by Maya Schneeberger of Denon Publizistik
AG in Rapperswil (SPA newspaper, Swisscom magazine,
(Personal, etc.) will be launched as early as April. The renovation of the
The newspaper, which was last redesigned in 1997, is characterized by
Restraint. The new Südostschweiz will, albeit with increased
Color, not full-color throughout. Because it should continue to be used for
there's room for the classic black-and-white press photo. The
Südostschweiz is transitioning from a four-canton newspaper to a two-canton newspaper. The
The entire layout is now based on a five-column layout, the «ideal format”
»for daily newspapers," the creators are convinced.
One color per bundle of newspapers
The first section focuses on regional topics, while the second section, which begins with
a national «front page» on the topic of the day has been launched, and
the Domestic Affairs, Economy, Foreign Affairs, Culture, and Sports sections.
Both bundles of newspapers have their own color—the first one is light yellow, and
The second one is salmon-colored. The leaf colors are mainly used for
Highlighting message columns is used to organize the pages
to liven things up. Color photos are a must on the opening pages of *Bundauftakt*,
otherwise, only where it is essential to the image's message. The
The newspaper's title is no longer the same as that of the former *Südostschweiz*
not black, but dark blue, and they limited themselves to the
Use of only three fonts, with no use at all of
Italic fonts.
The creators of the new *Südostschweiz* are convinced that the new publication
will also become more attractive to advertisers. Aside from the
On the opening pages, there are ads everywhere, in four colors on every page
can be placed. Because the editorial team tends to use color sparingly
...so that advertisements stand out more clearly, and the two-bund architecture
Enable more advertising in the local area. One full-color page
costs 6,345 francs (fixed format).
All in all, the redesigned publication looks calmer and more organized
(not to say more reputable) than the previous one. By
The new Lebrument product is expected to break even in three years,
provided that the advertising business develops as hoped.
For the editorial management of the seventh edition of *Südostschweiz*, the
The editorial staff has been expanded by seven to eight people. The newspaper is distributed
to subscribers in the early-delivery area, at gas stations, newsstands, and in
Newspaper boxes.
René Worni
