Tidbits for people with eyes
Trade journals A new magazine for visual communication in French-speaking Switzerland is targeting professionals and amateurs.
Trade journals A new magazine for visual communication in French-speaking Switzerland is targeting professionals and amateurs. "The established titles for the creative target group in French-speaking Switzerland are no competition for Creative People Magazine. In their
documentation, the new trade journal for design and communication is self-confident. It will know how to distinguish itself through originality.
Creative People Magazine (CPM) was launched at the end of April by Thierry Hausermann (Editor) and Stephan Rauer (Marketing). Hausermann runs the advertising agency AliasGraphix in Morges, while Rauer was formerly commercial director of the magazine Nautisme Romand. With CPM, they have fulfilled a dream, they write in a press release. A magazine of this kind had previously been lacking on the market in French-speaking Switzerland. According to the vision of its founders, CPM will deal with creativity and communication in all its forms, from graphics and photography to design and multimedia, advertising and mass media, with a focus on French-speaking Switzerland. It is aimed not only at professionals in the relevant sectors, but also at a wide audience interested in visual design.
Stephan Rauer is aware that this balancing act will not be easy. There is a danger of treating topics too superficially for the professional or too technical for the layperson. "That's why we always try to extract the creative core in communication and marketing. CPM will focus less on technical details than the established industry magazines." The portfolio section, which presents the work of a graphic artist or designer in each issue, should be particularly attractive for lovers of the visual arts.
Rauer wants to make the heterogeneous audience palatable to advertising clients as "people who are receptive to the visual environment". CPM focuses primarily on product advertising, be it consumer goods in the graphics industry or luxury goods. In the first edition, watches and real estate are represented as well as graphic software and paper. Rauer expects fewer advertisements from media and agencies, although they are just as welcome.
In view of the double target group, CPM has an initial print run of 10,000 copies. Rauer is convinced that there is enough interest in CPM in French-speaking Switzerland. They have around 4,000 addresses from the graphics and communications industry. They are also hoping for newsstand sales, especially to readers from outside the industry. 2500 copies of the first issue went to newsstands. According to initial information, they are probably already sold out, at least in Geneva, Lausanne and Neuchâtel, says Rauer.
Rauer and Hausermann are paying for their dream out of their own pockets. There are no investors or publishers in the background. However, they want to enter into partnerships with production companies and creative stores. One such partnership already exists with the Imprimeries Réunies Lausanne print shop. CPM is the first company to use the high-resolution Optiprint process for a magazine. The quality of the photos and graphics printed in this way should tempt newsstand customers to reach into their wallets.
Vision of the visual magazine: Thierry Hausermann (r.), Stephan Rauer.
documentation, the new trade journal for design and communication is self-confident. It will know how to distinguish itself through originality.
Creative People Magazine (CPM) was launched at the end of April by Thierry Hausermann (Editor) and Stephan Rauer (Marketing). Hausermann runs the advertising agency AliasGraphix in Morges, while Rauer was formerly commercial director of the magazine Nautisme Romand. With CPM, they have fulfilled a dream, they write in a press release. A magazine of this kind had previously been lacking on the market in French-speaking Switzerland. According to the vision of its founders, CPM will deal with creativity and communication in all its forms, from graphics and photography to design and multimedia, advertising and mass media, with a focus on French-speaking Switzerland. It is aimed not only at professionals in the relevant sectors, but also at a wide audience interested in visual design.
Stephan Rauer is aware that this balancing act will not be easy. There is a danger of treating topics too superficially for the professional or too technical for the layperson. "That's why we always try to extract the creative core in communication and marketing. CPM will focus less on technical details than the established industry magazines." The portfolio section, which presents the work of a graphic artist or designer in each issue, should be particularly attractive for lovers of the visual arts.
Rauer wants to make the heterogeneous audience palatable to advertising clients as "people who are receptive to the visual environment". CPM focuses primarily on product advertising, be it consumer goods in the graphics industry or luxury goods. In the first edition, watches and real estate are represented as well as graphic software and paper. Rauer expects fewer advertisements from media and agencies, although they are just as welcome.
In view of the double target group, CPM has an initial print run of 10,000 copies. Rauer is convinced that there is enough interest in CPM in French-speaking Switzerland. They have around 4,000 addresses from the graphics and communications industry. They are also hoping for newsstand sales, especially to readers from outside the industry. 2500 copies of the first issue went to newsstands. According to initial information, they are probably already sold out, at least in Geneva, Lausanne and Neuchâtel, says Rauer.
Rauer and Hausermann are paying for their dream out of their own pockets. There are no investors or publishers in the background. However, they want to enter into partnerships with production companies and creative stores. One such partnership already exists with the Imprimeries Réunies Lausanne print shop. CPM is the first company to use the high-resolution Optiprint process for a magazine. The quality of the photos and graphics printed in this way should tempt newsstand customers to reach into their wallets.
Vision of the visual magazine: Thierry Hausermann (r.), Stephan Rauer.
10 creative francsCreative People Magazine is published six times a year, with an additional special issue dedicated exclusively to the portfolio of a particular designer. The first issue was launched at the end of April with 64 pages. Graphic designer and co-founder Thierry Hausermann is responsible for the content. Around 15 journalists and creatives contributed articles for the launch issue.
The magazine for creation and communication is available at Naville SA newsstands, is distributed by subscription and is sent to companies and professionals. CPM is also available at training institutes in the design industry. A single issue costs 10 francs. (sm)
Stefano Monachesi
