Competence for managers

 
Training In August, the Media Institute launches a new course in media management.  
Publishing house management has long since changed to media management, at the latest since publishing houses began to expand their core business beyond pure newspaper production. Since the turn of the millennium, they themselves have become more and more multimedia media companies with their own radio and TV stations and various online offerings. Training has also had to keep pace with this massive change in the media world. On the publishing side, the profession of media manager has emerged. The Media Institute of the Swiss Press Association has been training publishing and media specialists on a part-time basis since 1988. In 2004, the corresponding courses were completely redesigned, adapted to the changed conditions and, since 2006, have been consistently geared towards cross-genre media management. The Media Institute is the only institution in Switzerland to offer a two-stage course in media management: Firstly, a solid basic training for media professionals (course 1) as preparation for the federal professional examination. Course 2 then provides comprehensive training at management level and focuses on the networked application of industry knowledge to product development and marketing, management skills, controlling, planning, communication and law. The course prepares students for the higher professional examination for federally certified media managers.
The media industry is changingThe Media Institute has once again adapted the new media management course, for which interested parties must register by next June, to the changed conditions. "Media management is a subject that is still developing," says Josefa Haas, Head of the Media Institute. The benchmark here is the situation in the German media industry. Future media managers will therefore first deal with the product and also produce their own media content. Only then will the marketing of the product be considered. Personal development is also a central aspect of the course. Finally, the course enables students to independently manage projects, properties and entrepreneurial units in the various media genres and provides in-depth specialist knowledge of the national and international media industry based on case studies. The diploma thesis usually deals with a specific project from the participants' professional environment.
Course 2 for media management is aimed at managers in the media sector who want to develop their skills comprehensively. It is designed with a practical focus. The lecturers are established and proven managers and experts with close links to the media world. The course consists of specialist lectures, discussions, talks with guests, group work and excursions to leading media companies. The course content is continuously updated and refreshed. With the federal diploma, graduates receive a tertiary-level qualification that is widely accepted on the job market and in the education market. The focus is on proven industry expertise.
The course runs from the end of August 2008 to December 2009 and takes place once a month from Wednesday or Thursday to Saturday. The examinations will take place in February 2010. The closing date for applications is June 29, 2008 and applications will be considered according to the date of receipt.
René Worni
 
 
 
Course content Media ManagerProduct Management:
Fundamentals of journalistic and editorial concepts; content-related product production print media; technical product production print; content-related product production electronic media; multimedia; product strategy; market strategy. Marketing:
Basics; marketing communication and instruments; market research; advertising marketing print media; advertising marketing electronic media/crossmedia; user and reader marketing; management of media companies:
Organization; Strategy; Human resources management; Financial management; Legal; Employee management. (rw)?