Journalism at the POS

Newspapers The case is attracting public attention and shows once again how effectively the media can intervene directly in a trial. Whereby "trial" here of course means social development and not a court hearing. It is about the Swissfirst bank and its possible involvement in kickback payments, and it is not just two prominent communications consultants who are engaged in a fierce competition behind these events. The race for the title of "Swiss First" is also in full swing among the media covering the events. Who will deliver the decisive primeur? Sometimes the facts don't allow a glance at the balance sheet in 20 minutes, when the observer can only puzzle over where cash has really flowed.
So which title should the curious reader stick to in this case? - "New arrest in the Swissfirst case": the latest SonntagsZeitung once again clearly won the race for prime time. However, anyone who then bought the apparently hot newspaper was disappointed to discover that "new" on this Sunday did not mean a new development, as it could have done after the speculation on Saturday. "New" only meant an arrest that had already been made on Tuesday, five days ago. Unfortunately, the buyer noticed it too late at the newspaper vending machine.
A possible moral of the story: For newspapers, POS should not only be called "Point of Sale", but also "Point of Seriosity".
Andreas Panzeri