Internet research Net-Metrix is realized

The new Internet research model Net-Metrix will be in force from spring 2007, as announced by Wemf and SRG on Monday. Net-Metrix is intended to provide the industry with professional tools for media planning and the strategic planning of online media and will be operated jointly by Wemf and the SRG research service. The final decision on the implementation was dependent on the websites' willingness to participate; site operators had until June 30 to register. It was unclear whether the research would come to fruition, as the online industry criticized the costs of the model, among other things (see article in Werbewoche No. 23/06). The number of operators willing to conduct research is now apparently large enough. This means that all three pillars of the new research can now be realized: Net-Audit will provide authenticated access data on sites. Net-Profile will collect information on site users for media planning, and Net-Tracking will create a strategic instrument in the Internet sector. The new research is intended to create a binding and comparable currency for the online sector. Websites that have not yet registered for Net-Profile can do so by July 20, 2006 at the latest. Their data will then also be published in spring 2007. After July 20, participation in the first publication of the Net-Profile study will no longer be possible.