Hear, hear - the SRG!
Radiocontrol Less radio was listened to in the first half of 2005. SRG stations increased their market share slightly.
Radiocontrol The attention for the
Radio as a medium is in minimal decline. Market shares have decreased slightly
shifted in favor of SRG. Representative of the entire Swiss
population ticked on the wrists of 15,189 people during a total of
103351 measurement days the Radiocontrol clock (French-speaking Switzerland: 8007 persons and
54481 hours. Ticino: 2793 persons and 19005 hours). The evaluation
of the watches for the first half of 2005 shows that Mr. and Mrs.
Swiss the most intimate medium on average 1.5 hours less,
namely 114.3 hours. In French-speaking Switzerland, the figure was
1.9 hours and in Ticino even 3.7 hours less. The radio audience
watched the SRG programs in German-speaking Switzerland 0.2 minutes longer.
(101.3 min.), while their attention for the private channels increased by 2.4 to
50.2 minutes and for the foreign
radio stations shrank by 1.3 to 19.6 minutes of listening time. In French-speaking Switzerland
Both SRG and the private sector recorded a slight decline, while
In Ticino, the listening time generally increased slightly.
In terms of market share, SRG SSR idée suisse has gained ground on the
private customers improved slightly: In German-speaking Switzerland, it reached 66.7%
(+1.4%), while the private radio stations generated 1.2% (new 25.5%) and the
foreign stations lost 0.2% (new 7.8%) market share.
SRG has also slightly improved its market share in French-speaking Switzerland
(+1%), while the trend in Ticino was the opposite. Here the
private channels by 0.7% and the foreign channels by 1%, while SRG added 1.7%
lost.
Although the radiocontrol statistics are exceptionally stable, they show
Nevertheless, there have been some relevant changes. For example, the net reach
(NR) of foreign radio stations in Switzerland by one percentage point
increased to 41.3%. The public broadcaster recorded
DRS 2 recorded growth of 1.1 percent (new 9.8%). In contrast, the
significant private values all downwards: Energy Zurich new
4.5% (-0.5%), Radio BeO new 1.6% (-0.3%), Radio 105 new 0.9% (-0.3%)
and Radio Tropic now 0.7% (-0.2%). In French-speaking Switzerland
Lausanne FM with new 7.0% (-0.8%), Fréquence Jura with new 2.9% (-0.5%)
and NRJ Léman with 5.1% (-1.1%) in the statistics. In Ticino,
where the market share of the private sector is negligible, the
The only SRG program RSI 1 lost 2.4% reach (now 51.6%). RSI 3
on the other hand, increased by 2.5% to 25.1%.
A more meaningful picture of the development of private broadcasters
show the market shares in the respective distribution area. In comparison
to the first half of 2004, Radio BE 1 (+1.4%), Radio Ri (+2.1%), Radio
Lake Zurich (+1.2%), Fribourg (+3.5%), Rhône (+1.6%) and RTN-2001 (+3.5%)
increased. In contrast, the following lost more than one percentage point of market share
Radio Basilisk (-1.4%), BeO (-2.4%), Extra Bern (-1.5%), Fréquence Jura
(-2.9%), and Jura Bernois (-1.6%).
Radio as a medium is in minimal decline. Market shares have decreased slightly
shifted in favor of SRG. Representative of the entire Swiss
population ticked on the wrists of 15,189 people during a total of
103351 measurement days the Radiocontrol clock (French-speaking Switzerland: 8007 persons and
54481 hours. Ticino: 2793 persons and 19005 hours). The evaluation
of the watches for the first half of 2005 shows that Mr. and Mrs.
Swiss the most intimate medium on average 1.5 hours less,
namely 114.3 hours. In French-speaking Switzerland, the figure was
1.9 hours and in Ticino even 3.7 hours less. The radio audience
watched the SRG programs in German-speaking Switzerland 0.2 minutes longer.
(101.3 min.), while their attention for the private channels increased by 2.4 to
50.2 minutes and for the foreign
radio stations shrank by 1.3 to 19.6 minutes of listening time. In French-speaking Switzerland
Both SRG and the private sector recorded a slight decline, while
In Ticino, the listening time generally increased slightly.
In terms of market share, SRG SSR idée suisse has gained ground on the
private customers improved slightly: In German-speaking Switzerland, it reached 66.7%
(+1.4%), while the private radio stations generated 1.2% (new 25.5%) and the
foreign stations lost 0.2% (new 7.8%) market share.
SRG has also slightly improved its market share in French-speaking Switzerland
(+1%), while the trend in Ticino was the opposite. Here the
private channels by 0.7% and the foreign channels by 1%, while SRG added 1.7%
lost.
Although the radiocontrol statistics are exceptionally stable, they show
Nevertheless, there have been some relevant changes. For example, the net reach
(NR) of foreign radio stations in Switzerland by one percentage point
increased to 41.3%. The public broadcaster recorded
DRS 2 recorded growth of 1.1 percent (new 9.8%). In contrast, the
significant private values all downwards: Energy Zurich new
4.5% (-0.5%), Radio BeO new 1.6% (-0.3%), Radio 105 new 0.9% (-0.3%)
and Radio Tropic now 0.7% (-0.2%). In French-speaking Switzerland
Lausanne FM with new 7.0% (-0.8%), Fréquence Jura with new 2.9% (-0.5%)
and NRJ Léman with 5.1% (-1.1%) in the statistics. In Ticino,
where the market share of the private sector is negligible, the
The only SRG program RSI 1 lost 2.4% reach (now 51.6%). RSI 3
on the other hand, increased by 2.5% to 25.1%.
A more meaningful picture of the development of private broadcasters
show the market shares in the respective distribution area. In comparison
to the first half of 2004, Radio BE 1 (+1.4%), Radio Ri (+2.1%), Radio
Lake Zurich (+1.2%), Fribourg (+3.5%), Rhône (+1.6%) and RTN-2001 (+3.5%)
increased. In contrast, the following lost more than one percentage point of market share
Radio Basilisk (-1.4%), BeO (-2.4%), Extra Bern (-1.5%), Fréquence Jura
(-2.9%), and Jura Bernois (-1.6%).
René Worni
