Handelszeitung and WSJ hand in hand

On May 3, 2006, the Handelszeitung (HZ) will be published with a revised appearance and a new concept. The latter is characterized on the 56 pages by a strong expansion in the area of financial reporting, which is already expressed in the subtitle: HZ, which now comprises two instead of four volumes in the main section, now defines itself as a "Swiss business newspaper for companies and finance". The two HZ volumes are also entitled "Unternehmen" and "Finanz". The stock market section and price lists have also been expanded. The stock market pages are now produced and marketed in cooperation with the Frankfurt-based vwd group, the leading specialist for listings in German-speaking countries.
More importantly, the cooperation with the Wall Street Journal that began in the fall, which was previously limited to the exchange of articles on the websites handelszeitung.ch and wsj.com, will now also be reflected in print form at the HZ: In the future, the paper will publish WSJ articles on two pages in the second issue every week. Publisher Ralph Büchi hopes that this will boost his paper's profile in terms of financial expertise. The HZ also clearly expresses this visually: the original WSJ lettering will be placed prominently in the newspaper headline - as part of the subtitle - next to the new two-color HZ logo. The entire visual appearance of the HZ was created by the newspaper designer Katja Hösli from Eastern Switzerland. The advertising campaign for the new trade newspaper was designed by the Jung vom Matt/Limmat agency and will also be launched on May 3.