Google sells print ads
Google is taking a step into the offline world: For a few weeks now, the search engine giant has been buying advertising pages in IT magazines and sells them to customers of its AdWords program. continue.
Google takes a step into the
Offline world: For some weeks now, the search engine giant has been buying
advertising pages in IT magazines and sells them - divided into
Quarter or fifth pages - to customers of its AdWords program
further. Above the advertisements there is a link to an online version of the site with
further links. Google itself is only available in a small
Byline ("Ads by Google"), as News.com reports.
One of the companies that have taken the bait is the software company AHS
Systems. According to its own information, it pays for two months of "Ads by
Google" in the fortnightly PC Magazine 4000 to 5000 dollars, while a
comparable ad placed directly would cost 3000 dollars per month
would. In addition to the price advantage, there is the tracking that Google offers,
company boss Jeff Witkowski told News.com. This refers to
on the one hand to the links in the online version, but also to the
Ads: Here, advertisers can get free phone numbers from Google
as a feedback channel. The search engine company routes the calls
and evaluates them at the same time.
Market observers are divided as to whether this is an experiment or not.
or a new business segment. "Obviously Google is striving
to offer advertising customers more than just a text link," said Tim
Hanlon, Head of New Media at Publicis Media Group,
told News.com. He believes that Google is moving into its traditional territory.
of media agencies between advertisers and the media.
Barry Schwartz, editor of the online industry forum Search Engine
Roundtable, believes that it makes sense for the search engine to
of the declining supply of cost-per-click advertising space on the Internet after
alternatives. Analyst Safa Rashtchy (Piper Jaffray), on the other hand
would be disappointed if Google invested a lot of money in a print advertising department.
would invest, and thinks it is just an experiment.
Offline world: For some weeks now, the search engine giant has been buying
advertising pages in IT magazines and sells them - divided into
Quarter or fifth pages - to customers of its AdWords program
further. Above the advertisements there is a link to an online version of the site with
further links. Google itself is only available in a small
Byline ("Ads by Google"), as News.com reports.
One of the companies that have taken the bait is the software company AHS
Systems. According to its own information, it pays for two months of "Ads by
Google" in the fortnightly PC Magazine 4000 to 5000 dollars, while a
comparable ad placed directly would cost 3000 dollars per month
would. In addition to the price advantage, there is the tracking that Google offers,
company boss Jeff Witkowski told News.com. This refers to
on the one hand to the links in the online version, but also to the
Ads: Here, advertisers can get free phone numbers from Google
as a feedback channel. The search engine company routes the calls
and evaluates them at the same time.
Market observers are divided as to whether this is an experiment or not.
or a new business segment. "Obviously Google is striving
to offer advertising customers more than just a text link," said Tim
Hanlon, Head of New Media at Publicis Media Group,
told News.com. He believes that Google is moving into its traditional territory.
of media agencies between advertisers and the media.
Barry Schwartz, editor of the online industry forum Search Engine
Roundtable, believes that it makes sense for the search engine to
of the declining supply of cost-per-click advertising space on the Internet after
alternatives. Analyst Safa Rashtchy (Piper Jaffray), on the other hand
would be disappointed if Google invested a lot of money in a print advertising department.
would invest, and thinks it is just an experiment.
