Goldbach Interactive: Social Media Monitoring Tool Report 2012
Goldbach Interactive has been working on an analysis of social media monitoring tools over the past weeks and months. The result is the current Social Media Monitoring Tool Report 2012 - including an infographic.
For the third time, Goldbach Interactive publishes an overview of the most important social media monitoring tools. In this year's report, the most important results are additionally presented in the form of an infographic. This can also be viewed on Goldbachinteractive.com can be downloaded.
This year, 18 out of 200 tools were particularly convincing, Goldbach Interacitve said in a statement. These were therefore examined in detail. The report lists the strengths and weaknesses of the individual tools and thus offers an overview in the jungle of monitoring providers. The term "monitoring tools" no longer does justice to many providers, as more and more functions are being offered, the report continues. The tools continue to develop in the direction of Customer Relationship Management (CRM) and partly enable the integration of existing CRM systems. Furthermore, the providers offer increasingly better engagement and deliver more diverse insights through reporting and analytics functions.
