Giornale del Popolo in Japanese
The Giornale del Popolo caused a surprise in Ticino on Thursday: the first page of the daily newspaper, including advertising, appeared in Japanese. The unusual appearance celebrates the "Nippon" show in Lugano.
The articles on the front page are about the four exhibitions of Japanese art on show in Lugano until the end of February 2011. The Japanese texts were accompanied by normal news pictures, such as a portrait of the Ticino racing skier Lara Gut, who was punished by Swiss Ski. The news content was then added in Italian on page two. The texts on the front page, where Lugano's mayor Giorgio Giudici (FDP) can also be seen as a comic figure in samurai clothing, were written by a Japanese translator from Ticino.
With this campaign, the city of Lugano wants to draw attention to the "extraordinary series of exhibitions on Japanese art and culture", as Eleonora Bourguoin, responsible for city marketing, told the news agency SDA.
The Giornale del Popolo, which is majority-owned by the diocese of Lugano and therefore by the Church, was previously regarded as a rather conservative paper. According to Bourguoin, the newspaper is increasingly trying to appeal to a younger readership.
With this campaign, the city of Lugano wants to draw attention to the "extraordinary series of exhibitions on Japanese art and culture", as Eleonora Bourguoin, responsible for city marketing, told the news agency SDA.
The Giornale del Popolo, which is majority-owned by the diocese of Lugano and therefore by the Church, was previously regarded as a rather conservative paper. According to Bourguoin, the newspaper is increasingly trying to appeal to a younger readership.
