SVP Extrablatt soon to be a regular feature
In an interview with *Der Sonntag*, SVP President Toni Brunner hints that the party publication *Extrablatt*, which was mailed to all households, was not a one-time initiative.
The newspaper had a circulation of almost four million copies and was distributed to all Swiss households in the three official languages. Although the party newspaper had teething troubles in the form of Printing errors but it still gave SVP President Toni Brunner a real sense of elation when he opened the letterbox last Friday. In an interview with Der Sonntag, he describes the moment: "It was fantastic. I will never forget it." In contrast to the new media, it is "more sensual" to read a newspaper and "let it sink in". That's why, according to the interview, he not only subscribes to Weltwoche and Basler Zeitung ("even before it got into right-wing hands, by the way"), but also to St. Galler Tagblatt ("sometimes cruel").
Sonntag concludes from Brunner's enthusiasm that the party wants to have the Extrablatt newspaper distributed every month in future. This is also indicated by the label "November 2012". Brunner does not deny this, saying that the project is "ambitious" for the SVP. However, the frequency at which Extrablatt is published is "completely open". According to Brunner, the costs of the ad-free newspaper - 950,000 francs per issue - will be covered by "various entrepreneurs". Not only, but also Christoph Blocher, as the SVP President puts on record.
