Third issue of print newspaper: print advertising decisive for purchase decision
47.8 percent of the population finds newspaper ads informative. In the third issue of the print newspaper, the Swiss Media Association and Leo Burnett highlight the importance of this media format for sales.
No less than two thirds of readers keep brochure inserts or take them straight to the store with them when shopping. This makes print advertising indispensable for sales. These and other arguments in favor of print advertising can be read in the third issue of the print newspaper. With the wealth of arguments, the Swiss Media Association underscores how important the leading media genre is for advertisers.
This is also the case for Mark N. Backé, Head of Marketing at BMW Switzerland: "Newspaper ads are just as important for BMW as the showroom". BMW invests an above-average amount in print advertising and is gaining further share with this strategy in a declining market. Other articles also highlight the advantages of the trade and special press, present ad campaigns that have won awards from the Art Directors Club, and explain how print advertising can be planned down to the local level.
Responsible at the Swiss Media Association: Andreas Häuptli (Head
Marketing); Editors: Otto Meier, René Staubli. Responsible at Leo
Burnett Switzerland: Johannes Dörig, Alba Rau, David Hugentobler, Pablo Schencke (creation), Isabelle Meier, Tobias Schoen (consulting); website: Update.
