The NZZ goes digital
In the future, all NZZ content will be available digitally and on all common devices. At the heart of this is the redesigned website under the Neue Zürcher Zeitung brand. The new corporate identity was developed by the agency Jung von Matt/Limmat.
Since the beginning of May, print and online journalists at the NZZ no longer work separately, but publish their content as a joint, "convergent" editorial team in print and online. Around two weeks ago, the new website was launched as a beta version under the Neue Zürcher Zeitung brand in order to test it for any "teething troubles".
NZZ: New website and webpaper launched
The new version has now been fully implemented. The structure of Nzz.ch is increasingly oriented towards the newspaper's departments. Content from the Neue Zürcher Zeitung that was previously not or only irregularly available online, such as "Opinion & Debate", is now also prominently represented, as the NZZ writes in a press release on Friday. In the coming weeks, all visitors will be able to access all articles on Nzz.ch read for free.
The previously announced paywall, which is based on international models such as the New York Times and Financial Times, will be introduced in several stages: Currently, newspaper and e-paper subscribers are being informed in writing about the new functions, as nothing will change for them. In a second step, planned for the summer, regular online readers will be asked to register. The "staggered payment obligation" will be introduced in the fall: After a certain number of free-to-read articles per month, registered users will be invited to become subscribers in order to continue reading. As with the international models, some content such as overview pages, weather and also some types of use such as linking via social media will not count towards the "page quota".
Webpaper
The webpaper, which complements the traditional e-paper offering, was launched on May 22, 2012. The new webpaper contains the complete newspaper (NZZ and NZZaS) every day, but now not in the original layout, but presented like a website. This makes the newspapers available on all smartphones and platforms. Like the e-paper, the webpaper is accessible to all subscribers.
New corporate identity
The new website has not only undergone a redesign, but has also been rebranded under the Neue Zürcher Zeitung or Nzz.ch brand, which replaces the "NZZ Online" logo. This relaunch is being advertised from today, for the first time in the new corporate identity (CI) for the products of the NZZ division. Today, Friday, the Neue Zürcher Zeitung is being published for the first time in binary code (see image gallery below). The text on the front page of the latest edition is written in zeros and ones, the alphabet of all computer languages. The advertising campaign is intended to underline the claim that the full quality of the NZZ is now also available digitally.
The new CI was developed by the Jung von Matt/Limmat agency. The new appearance is intended to place all products more strongly under the NZZ umbrella brand than in the previous communication, without giving up the individuality of the individual publications in print and online.
