Media usage per person decreases
According to an annual study conducted in the United States, media consumption per person decreased by 0.5 percent last year. It now stands at 3,530 hours.
According to an annual study conducted in the USA, media usage per person decreased by 0.5 percent last year. It now stands at 3,530 hours. According to a survey conducted by Veronis Suhler Stevenson (VSS), this decline is hardly due to a reduced interest in media, but rather to changes in consumer behavior. Due to the high demand for quick information and short news reports, media consumption is shifting more and more from print media to online publications. There, a much more targeted and therefore less time-consuming supply of information is taking place. The advertising market is also reacting to these developments: according to a VSS forecast, the Internet is set to overtake traditional newspapers as the largest advertising medium in 2011.
