The reservoir
Online: The news network planned for this spring is beginning to take shape. The whole project is structured in such a way that there is no need to create a new brand, says Res Strehle, the person in charge.
Online The news network planned for spring is beginning to take shape. The construct of the news network, in which Tamedia, its subsidiary Espace and the Basler Medien are involved and which aims to position itself as the largest Swiss media portal by Euro 08 next June at the latest, is gradually taking shape. At its core is the national section of an independent editorial office in Zurich. The regional content for the Tagi, BaZ and BZ websites is provided by online page makers who are affiliated with the print editorial offices. They are able to intervene in the regional content according to regional requirements and overturn the hierarchy. So far, so good. But where is the common denominator? "The whole thing is structured in such a way that we don't have to create a new brand," explains Res Strehle, project manager and deputy editor-in-chief of the Tagi. Users access the portal via the respective print brand. This ticks away in the background, so to speak. What they have in common is the editorial section, a common structure, technology and ultimately a common philosophy on interactivity. According to Strehle, the visual consequences are not yet clear and proposals have not yet been decided. Information designer Oliver Reichenstein, for example (see
Internet-Zen
) wants to get close to the world of print, as presented by the New York Times, for example. Although this creates a visually convincing world, Strehle believes that if the structure of the website is to be the same for all participants, it will be difficult to maintain the look and feel of each brand. This is important because the platform sees itself as an actual collection point for a variety of media from the participating publishers. Not only Landbote and Thurgauer Zeitung are invited, but also titles from the Espace Media Groupe, namely from the Bernese Oberland and Solothurn, or Tamedia's SonntagsZeitung, but also Radio 24 or TeleZüri.those responsible have decided against an integrated newsroom similar to Axel Springer in Berlin. "We have the feeling that News needs both print and online culture," says Strehle. The online editorial team is therefore not subordinate to the print editorial team and should have its own spirit. However, both cultures are to exchange information intensively. Practice will show whether the model is the right one in the long term or whether it is tending towards a newsroom.
René Worni
Internet-Zen
) wants to get close to the world of print, as presented by the New York Times, for example. Although this creates a visually convincing world, Strehle believes that if the structure of the website is to be the same for all participants, it will be difficult to maintain the look and feel of each brand. This is important because the platform sees itself as an actual collection point for a variety of media from the participating publishers. Not only Landbote and Thurgauer Zeitung are invited, but also titles from the Espace Media Groupe, namely from the Bernese Oberland and Solothurn, or Tamedia's SonntagsZeitung, but also Radio 24 or TeleZüri.those responsible have decided against an integrated newsroom similar to Axel Springer in Berlin. "We have the feeling that News needs both print and online culture," says Strehle. The online editorial team is therefore not subordinate to the print editorial team and should have its own spirit. However, both cultures are to exchange information intensively. Practice will show whether the model is the right one in the long term or whether it is tending towards a newsroom.
René Worni
