The Coop Group's personnel magazine reinvents itself
To mark the 20th anniversary of the Coop Group's employee magazine, Forte Magazine is being published with a new look and a shortened name. Over 100 pages provide information about what is happening throughout the Coop Group.
"To mark the 20th anniversary of the employee magazine, it was time for a complete overhaul," explains Publishing Director Patrick Wehrli. With the facelift and the shortened name (now only Forte instead of Coop Forte Magazine), the magazine will be more dynamic and modern. The new concept is based on a practical format with a high proportion of images.
"Even in the new Forte the focus is on the employees of the Coop Group," continues Patrick Wehrli. The diversity of the Coop universe, current projects and the strategic thrusts of the various divisions also find their place in the Forte magazine. In addition, around 20 percent of the content in the new Forte regionalized, which should guarantee greater proximity to the reader.
New dossier
Each issue will now contain a dossier dedicated to a specific topic. In the first issue of the new magazine, which was published on Monday, everything revolves around the number 20, corresponding to the magazine's 20th anniversary.
Facts about Forte
The employee magazine is published quarterly in eight versions (per Coop sales region and language). The total circulation is 75,000 copies per issue and the magazine is sent to the homes of Coop Group employees and retirees. The cover (10 pages, folded) offers exclusive employee promotions. The magazine structure is based on the five Coop missions: close, diverse, distinctive, innovative and cooperative.
