Das Magazin: EvB may advertise after all

 On Saturday, advertisements from the Berne Declaration (EvB) will appear in the Tages-Anzeiger supplement Das Magazin - although the NGO had to change the original text. The EvB will announce the Public Eye Awards in Davos. As can be read in the weekly newspaper (Woz), the advertisements show Claudia Nielsen from the Alternative Bank, Bastien Girod from the Green Party and cabaret artist Patrick Frey with their noses upturned. Flies buzz around them. The original text from the Spinas-Gemperle agency reads: "Certain corporations stink to high heaven". However, these words were too provocative for the magazine. Editor-in-chief Finn Canonica is quoted in Woz as saying that they wanted high-quality advertisements and that it was not acceptable for others to be insulted in an advertisement. In addition, "stinks to high heaven" is simply too pubescent.
The EvB had to negotiate with the magazine and an agreement was reached: instead of "...stink to high heaven" it now reads "...act uncleanly". And instead of "vielerorts", it now reads "mancherorts". With this new version, the EvB is now welcome at the magazine after all. As an NGO, the EvB pays half the normal rate for advertising.