Crossmedia Award 2008: Inclusion as a major challenge
On May 7, 2008, the Crossmedia Award will be presented for the fourth time. The goal of the competition is to recognize innovative and effective campaigns that make strategic use of media. The deadline for submissions is April 2, 2008.
The Crossmedia Award will be presented for the fourth time on May 7, 2008. The aim of the competition is to recognize innovative and efficient campaigns that intelligently combine communication across different media in the marketing of products and brands. As the advertising marketer and competition organizer Goldbach Media writes, a cross-media campaign is characterized in particular by the degree of involvement of the target groups. The recipient must have the opportunity to engage with the brand or product and get involved. With this thematic focus, this year's Crossmedia Award is looking in particular for reference projects, which Goldbach Media believes are still largely lacking in Switzerland. The competition honors campaigns that were implemented between April 2007 and March 2008. The competition is aimed at planners, consultant teams and agencies, as well as customers and clients. The following criteria will be used to evaluate the work submitted: 1. cross-media strategy, intelligent networking and target-oriented use of media. 2. innovation through the use of new media, new forms. 3. creative implementation, media and target group-oriented staging and brand language. 4. evidence of the effectiveness of the entire campaign or parts of it. And 5. overall impression. The closing date for entries is April 2, 2008 and the winner will receive prize money of CHF 10,000.
