Bakom study: SRG SSR better than private broadcasters
According to a recent study, SRG SSR’s radio and television programs are more popular with the public than those offered by private Swiss broadcasters. The regional television stations came in last in the survey.
SRG radio stations fared best: Around three out of four respondents are satisfied with them. The strengths of SRG radio stations are considered to be their professionalism, information content and balance of information. This was the finding of a study commissioned by the Federal Office of Communications (OFCOM), for which around 3,600 interviews were conducted in spring 2013. The results will be announced in a statement on Friday.
Sixty-seven percent of listeners are satisfied with local radio stations. In terms of quality, local radio stations perform "quite well," according to the study. However, the respondents rated the programs of local radio stations as less balanced than those of the public SRG stations.
SRG: Almost 70 percent satisfied
SRG SSR's channels also scored best among TV broadcasters. Satisfaction rose from 65 percent to 68 percent compared with the previous year. However, respondents gave slightly lower marks than in the last survey for information content and balance.
Around one in two viewers (51 percent) is satisfied with the programs of regional TV stations. This means that the proportion is similar to that of four years ago, after having fallen to 44 percent in the meantime.
Regional also little entertaining
The regional stations are not only rated as less professional and less informative - they also come off worse in terms of entertainment: Of all the radio programs assessed, they are rated as the least entertaining.
Local reference as a strength
The regional TV channels can score points when it comes to the importance of local topics. Around seven out of ten viewers are satisfied with the local content. This puts regional TV ahead of the competition: 64 percent of local radio viewers are satisfied with the local content, while the figure for SRG SSR TV and radio programs is less than 45 percent. (SDA)
