Bakom: SRG reports too little on other language regions
The SRG's radio and television programs rarely cover other language regions; instead, they focus very heavily on their own region. This is the finding of a study commissioned by the Federal Office of Communications (Bakom).
Television like commercial broadcasters
In the case of TV entertainment, the study criticized the fact that the makers did not orient themselves enough to their own quality standards. They were content to set themselves apart from bad examples from the commercial broadcasters' offerings. As far as TV shows are concerned, the authors even conclude that SRG programs differ little from the commercial and foreign competition. Only in the field of reality TV was there any restraint in comparison with the private competition.
Audience satisfied
The study also includes an audience survey conducted by the Demoscope Institute. It showed that the majority of the audience is fairly or very satisfied with the programs of public and private broadcasters. Radio, with around 70 percent satisfied, fared slightly better than television, with 60 percent. Only 53 percent of respondents were satisfied with the programs on private television.
Satisfaction is most strongly related to the rating of a program's entertainment value. Balance is significantly less important to SRG audiences, but more important than information content. Professionalism has a rather small effect on satisfaction with a program. It is taken for granted, the authors note. Credibility does not play a significant role in satisfaction.
Next report appears in summer
Since 2008, the Federal Office has had programs analyzed by scientific institutes, in accordance with the quality specifications of the Federal Council. Reports on private radio and television stations with performance mandates are published in the summer.
