Come hell or high water
Newspapers: Scholz & Friends Zurich focuses on clarity with new ad designs for *Der Blick*.
Newspapers Scholz & Friends Zürich focuses on clarity with new motifs for Blick. With a new poster and print campaign, Scholz & Friends Zürich is positioning Blick as a critical opinion paper and combining the claim "Im Blick kommt's raus" with a striking and emotional visual language. The images in the style of reportage photos, together with the respective headline, always tell "their very own story", as Managing Director Katrin Seegers says at Zurich Friends.
Since the beginning of the year, Switzerland's best-selling daily newspaper has been communicating with this agency and the new claim, which once again positions Blick more strongly as a critically scrutinizing opinion paper. It wants to take a stand - even in a polarizing way - on topics that really move people. An initial idea under this strategy for marketing communication was the campaign "How many Germans can Switzerland take?", which ran high both in the paper and in advertising.
Exactly in the style of Blick, advertising wants to convey such content in the form of headlines that are "quick and surprising, informative and entertaining".
Andreas Panzeri
Since the beginning of the year, Switzerland's best-selling daily newspaper has been communicating with this agency and the new claim, which once again positions Blick more strongly as a critically scrutinizing opinion paper. It wants to take a stand - even in a polarizing way - on topics that really move people. An initial idea under this strategy for marketing communication was the campaign "How many Germans can Switzerland take?", which ran high both in the paper and in advertising.
Exactly in the style of Blick, advertising wants to convey such content in the form of headlines that are "quick and surprising, informative and entertaining".
Andreas Panzeri
