ARD and ZDF advertise together again

 
Almost 20 years after the advertising classic "With ARD and ZDF you sit in the front row", the German public broadcasters are once again advertising in a double pack.ARD and ZDF are preparing a joint image campaign. The budget goes to the Frankfurt agency Ogilvy & Mather. As the W&V sister title Kontakter reports, the agency won the pitch against three competitors, according to the German industry specialist Werben und Verkaufen. According to reports, Maksimovic, Saarbrücken, and BBDO Düsseldorf were also in the running.
The campaign is intended to "communicate the values of the public broadcasters", quotes Kontakter Alexander Stock, Head of Communications and Marketing at ZDF in Mainz. The launch of the joint campaign is planned for fall or winter. The existing station advertising will remain unaffected, it is said. The public broadcasters first advertised together in 1989 with the legendary claim "With ARD and ZDF you sit in the front row".