"Everyone said: that's sexy"
WW Mr. Hildbrand, why does TR7 need a new name? René Hildbrand The name change rounds off two years of development. A lot has happened at TR7 since 2002.
WW Mr. Hildbrand, why does TR7 need a new name? René Hildbrand The name change rounds off two years of development. A lot has happened at TR7 since 2002.WW Mr. Hildbrand, why does TR7 need a new name?René Hildbrand The name change rounds off two years of development. A lot has happened at TR7 since 2002. The magazine has been further developed and optimized from A to Z in terms of content and appearance. The name TR7 (Tele Radio 7 Tage) was never sexy and was also outdated. The radio program has not been in the magazine for years. Our most popular content now includes the people and party pages. TV-Star now has two additional pages with pictures and stories from the world of stars and starlets. That's also why TV-Star. The name says it all.
How was the new name chosen?
I sat down on a rainy Sunday afternoon and wrote down possible brands. TV star was the fourth one that came to mind. Probably because I've used this term so often in the decades I've been writing and writing about television.
have: "TV star Gottschalk", "TV star Thurnheer" and so on.
Have you tested whether the name TV star resonates with the public?
We presented the title to a number of people we trusted, including brand specialists and experts from the advertising market. I was prepared for critical voices and warnings about rebranding. But not a single voice was skeptical. Everyone said: That's sexy, it sounds better than TR7.
What goals have you set yourself for TV-Star?
We are now number two behind Tele. It's like in sport: if you're number two, you have to have the ambition to become number one. We're still some way off that, but nowhere near as far as we used to be.
Interview: Stefano Monachesi
How was the new name chosen?
I sat down on a rainy Sunday afternoon and wrote down possible brands. TV star was the fourth one that came to mind. Probably because I've used this term so often in the decades I've been writing and writing about television.
have: "TV star Gottschalk", "TV star Thurnheer" and so on.
Have you tested whether the name TV star resonates with the public?
We presented the title to a number of people we trusted, including brand specialists and experts from the advertising market. I was prepared for critical voices and warnings about rebranding. But not a single voice was skeptical. Everyone said: That's sexy, it sounds better than TR7.
What goals have you set yourself for TV-Star?
We are now number two behind Tele. It's like in sport: if you're number two, you have to have the ambition to become number one. We're still some way off that, but nowhere near as far as we used to be.
Interview: Stefano Monachesi
