Twelve points for the Salvation Army
The agency Spinas Civil Voices and The Salvation Army want to compete in the Eurovision Song Contest. Hitmill produced the song.
There is a good reason why the Salvation Army does not sound like the Salvation Army we know from singing carols together during Advent. Because the song with which the Salvation Army is competing at the ESC was written by Roman Camenzind's Hitmill.
Martin Künzi, project manager from the Salvation Army: "In the beginning, it was all just a crazy idea from our advertising agency Spinas Civil Voices. But then the idea found more and more enthusiastic supporters within the Salvation Army and when the agency finally managed to win Hitmill as producer for the ESC song, we agreed: we have to dare this experiment."
The six Salvation Army musicians who would like to compete in Malmö have been chosen through an internal casting process, the agency writes in a statement. They are all members of the Salvation Army and are enthusiastic musicians in their spare time. The youngest of the band is 23, the oldest 93 years old.
Responsible at the Salvation Army: Martin Küenzi, Gabrielle Keller (overall responsibility). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation), Corinne Bucher (consulting), Reinhard Kronenberg (social media manager), Lorenz Spinas (overall responsibility), Georg Schlunegger (producer Hitmill), Max Emmenegger (director music video), Dobias Dengler, Tom Malecha (camera).
