Second Golden Record for organic song from Coop
With the song «Love» from the current Naturaplan campaign, Coop has already won its second gold record. Last year, Coop achieved this with the previous version by the Sons of Nature to mark Naturaplan’s 20th anniversary.
"Love," which is interpreted by the sister duo Lennon and Maisy, was able to win the iTunes charts as well as second place in the official Swiss hit parade just a few days after its launch. A total of over one million people watched the video for the song on Youtube.
//www.youtube.com/watch?v=i_O-yNsk_jA
"We are very pleased about the great success of the Naturaplan songs. It's great to see that music about the loving treatment of people, animals and nature is being heard so much," explains Philipp Wyss, Vice Chairman of the Executive Board of Coop. The two young newcomers and sisters Lennon (14) and Maisy (10) Stella from Canada, who have already achieved fame in Anglo-Saxon countries, sing the song about the love of nature. Like the previous version (see below), Roman Camenzind and Georg Schlunegger composed the new unplugged version. Coop is using the proceeds from the sale of the song for a good cause again this year.
In 2013, Coop celebrated the 20th anniversary of Coop Naturaplan. The Naturaplan range comprises more than 1700 products, all of which bear the Bio Suisse bud. Every third Coop customer has at least one organic product in their shopping basket. Thanks to strong Naturaplan growth in 2013, Coop achieved total sales of one billion Swiss francs with organic products for the first time, thus once again expanding its market leadership.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Christof Braun (Project Management); Karin Heliopoulos (Head of Media); Roland Frefel (Head of CCM Fresh Products/Gastronomy); Conradin Bollinger (Head of Sustainability Own Brands). Responsible at KSP: Flo Wacker, Benny Goldstein, Sascha Borsai (Creative Direction); Kevin Zysset (Graphics); Dany Kielholz (Consulting Direction); Flavia Meyer (Consulting); Michèle Seligmann (Agency Producing). Film production: Embassy of Dreams; directed by Laurentius Emmelmann; produced by Andy Schneider. Responsible at Hitmill (Music Production / Final Sound Mixing): Roman Camenzind (Executive Producer); Georg Schlunegger (Producer); Philipp Indlekofer (Project Management). Responsible at TW Media: Stephan Küng (Media Management).
