Not younger, but more beautiful
In a commercial for Migros' Zoé cosmetics line, Kosmetik Exxtra has frozen time.
Kosmetik Exxtra has stopped time in a commercial for the cosmetics line Zoé from Migros The fight against age is a central theme in the communication of many beauty and care products. In the cosmetics sector, Zoé is Migros' most important own brand. The products are divided into three lines - Revital, Ultra Sensitive and MoistProtect. These competently care for different skin types according to their specific needs. Now, of course, the Exxtra advertisers around CD Dieter Hofmann also know that true beauty knows no age and therefore does not need a cream that turns back the clock. Nevertheless, such a desire is always present in people's minds, as many other campaigns for corresponding cosmetics show. However, Zoé does not want to make any false promises here. The message is more charming: Zoé makes women more beautiful - regardless of age - but not younger.
The new TV commercial shows a woman grooming herself with Zoé. Time passes, which is easy to see from the various fashion trends visible in the film, from the eighties to the nineties to the present day. Ultimately, the woman has become older and more mature, but by no means less beautiful. On the contrary.
Andreas Panzeri
The new TV commercial shows a woman grooming herself with Zoé. Time passes, which is easy to see from the various fashion trends visible in the film, from the eighties to the nineties to the present day. Ultimately, the woman has become older and more mature, but by no means less beautiful. On the contrary.
Andreas Panzeri
