ZVV budget goes to KSB/SJ

 Krieg, Schlupp, Bürge / Springer & Jacoby win the budget of Zurich's public transportation company ZVV. The agency Publicis, which has been working for the company since 2000, will have to hand over the budget at the end of the year, as ZVV advertising manager Hans Wälty confirmed a report by the industry service Persönlich.com. Publicis had developed the very successful claim "I am also...". A lot is owed to this, for example a massive improvement in image and awareness, said Wälty. ZVV has also become more attractive for sponsors. The claim coined by a crew around Jean-Etienne Aebi was recognized by 98 percent of respondents in a supported survey. However, ZVV now wants to say goodbye to "I am also..." for good. In the briefing for the new tender, the participating agencies were left free to decide whether they wanted to work with it. None of the agencies evaluated used the claim. In the past, "I am also..." was very well accepted, but now the wind is a little out of its sails, explained Wälti. Research had shown that the slogan was often not directly associated with ZVV. The new work by Krieg, Schlupp, Bürge / Springer & Jacoby can be expected next spring.