Cooperation of Elmer Citro and Märchenhotel Bellevue in Braunwald
Elmer Citro has launched a partnership with the Märchenhotel Bellevue in Braunwald. Through this partnership, Elmer Citro aims to reinforce its strategic marketing themes of nature and family and hopes that the collaboration will help introduce the beverage to «city families» as well.
Elmer Citro is making a special appearance at the Märchenhotel Bellevue in Braunwald, according to a press release. Since the beginning of June, the Märchenhotel's minibar has exclusively stocked Elmer Citro and Elmer Mineral, which can be enjoyed free of charge by hotel guests. Every guest is welcomed with an Elmer Citro.
The Märchenhotel has also made a name for itself internationally. In 2009, hotel owners Martin and Lydia Vogel won the Family Cup for the "best family hotel". On May 1, 2011, the two long-standing hoteliers handed over the reins of the four-star hotel to their son Patric Vogel and his partner Nadja Bänziger. The agreement with Elmer Citro was one of Patrick Vogel's first official acts, as the story continues. "I loved drinking Elmer Citro as a child and am delighted that our guests can now enjoy it here too. Elmer and the Märchenhotel are two brands that go together perfectly," the new hotel manager is quoted as saying.
You can read more about this in the current print edition the advertising week.
