ZurichTokyo: At Autop, the boss washes himself

Just in time for the opening of another Autop car wash in Zurich-Tiefenbrunnen, the agency ZürichTokio created print motifs. They are intended to appeal to the Gold Coast residents among the commuters. For the idea, ZürichTokio made tongue-in-cheek use of all the existing clichés about Zurich's Gold Coast: the subject shows two unemployed domestic workers and the headline that even the bosses now want to wash their cars themselves. This is because Autop serves cüpli and prosciutto on the second floor, after which the car washers bring the keys to the clean car. Responsible at Autop:
Janine Meyerstein (Head of Marketing). Responsible at ZürichTokio: Daniel Donati (CD), Niels Schäfer (graphics), Micha Schmid (DTP) Adrienne Purkert (text), Rahel Isler (consulting).