Zurich supports tennis tournament as tourism marketing

The Zurich City Council wants to
Zurich Open tennis tournament (formerly Swisscom Challenge) in the
will provide CHF 200,000 for each of the next three years. This was announced by
Mayor Elmar Ledergerber at a media conference after the
tournament. However, the city parliament still has to approve these subsidies.
approve, writes the SDA. A "lively discussion" is to be expected.
Ledergerber's media spokesman Sven Frauenfelder explained
told the news agency. The organizers of the tennis tournament had
After the withdrawal of Swisscom as a major sponsor, the city of
Zurich for support; the City Council considers the subsidy
for the event as a good contribution to promoting tourism. It was
The money granted is not a gift, but a payment.
investment, Ledergerber explained. With such commitments
Zurich should be made better known as a tourist city, for example through
the TV broadcasts that are broadcast worldwide. There are still
further ideas to better sell the tourist city of Zurich, said
Media spokesman Frauenfelder told SDA. The aim is to make various not yet
ideas into a marketing concept one day.