Zurich Tokyo: CI created for Volkshaus Basel
Zürich Tokio was commissioned to develop a new corporate identity for the Volkshaus Basel. The aim was to interweave the focal points of culture, gastronomy and the hotel industry and to achieve a fusion of old and new.
In order to anchor the set goal as quickly as possible in the social life of the people of Basel, ZürichTokio had the idea of giving each location its own number in order to create a memorable identity. The numbers 1 to 9 are not only used in the signage, but also in all advertising materials depending on the theme. This means that each profit center has its own sender without changing the basic corporate design.
