Zurich by Light

Posters A new advertising opportunity is turning heads in Zurich—Traffic Light Posters. These consist of two illuminated displays in each Tram 2000 on the VBZ’s busiest Zurich lines.According to current passenger figures, these 75 x 35 cm displays are seen by approximately 420,000 passengers daily. APG and VBZ TrafficMedia estimate that this amounts to around 5.8 million potential impressions in downtown Zurich over a two-week period. An eight-page brochure serves as the sales tool. A teaser mailing from Publicis, featuring the relevant VBZ Zurich lines printed in phosphorescent ink, will serve as the media professionals’ first introduction to Traffic Light Poster.