Zurich Schauspielhaus joins forces with Jung von Matt/Limmat

At the end of May, the Schauspielhaus Zürich, in collaboration with the Zurich advertising agency Jung von Matt/Limmat, is bringing the most common Swiss living room to the stage. Director Christiane Pohle is staging a scenic evening entitled "The Living Room" on Stage 5. Together with actors, musicians, amateurs and philosophers, Pohle is thus reacting to the Zurich agency's project. In 2005, Jung von Matt/Limmat researched the most common Swiss living room on the basis of statistics, qualitative studies, expert interviews and home visits and recreated and furnished it 1:1 in their agency premises. This now serves the agency as a meeting room and inspirational backdrop. The aim is to develop creative concepts for successful campaigns in an authentic environment.