For the anniversary: Streuplan creates campaign for Zurich Chamber of Commerce

The Zurich Chamber of Commerce has been representing the interests of companies from Zurich, Zug and Schaffhausen as the "voice of the economy" for 150 years. The round anniversary is accompanied by various measures, including a large anniversary party. The central theme "For now and the next generation" serves as a common thread that runs consistently through all the communication measures of the anniversary campaign.

For example, content for social media was developed during a two-day workshop with the Enge Cantonal School. The students addressed future issues around the topics of work, education, sustainability and the economy. The resulting content will be played out on the social media channels of the Zurich Chamber of Commerce throughout the year.

Cooperation with students

A collaboration was also realized with students from the Zurich University of the Arts (ZHdK), resulting in a total of seven images on seven "Megatrends of the Future". The signed prints are exhibited at various events of the Zurich Chamber of Commerce and can be purchased at auction.

In addition, ZHK members received large-format prints of the artworks by direct mailing as a thank-you for their commitment. The anniversary event series Wirtschaft@Wirtschaft also deals with the visualized "megatrends of the future". At the kick-off event, for example, demographic change was discussed and the question was raised as to what the ubiquitous topic of the "aging society" means for work, for companies and for society itself.

There is even a special anniversary drink. The "Bar am Wasser" is a drink in bright ZHK blue, and the ingredients come exclusively from the ZHK catchment area.

In addition to digital ads to acquire new members, a DOOH campaign is also planned after the summer vacations. This is intended to raise awareness of the Zurich Chamber of Commerce among the general public and also generate new members. Because what was already clear to the ZHK founders 150 years ago still applies today: the more members the Zurich Chamber of Commerce has, the greater its potential impact.

Responsible at the Zurich Chamber of Commerce: Dr. Karin Lenzlinger (President), Dr. Regine Sauter (Director), Raphaël Tschanz (Deputy. Director and Head of Economic Policy), Stephan Laug (Head of Communications & Events, Project Manager 150 Years ZHK); Overall responsibility for strategy, concept, creation and realization: Streuplan; Partner Content Production: Monami; Partner Digital & Print: Linkgroup; Partner Event Management: Neontree; Other partners: ZHdK Visual Communication, Fondation ZHdK, Kantonsschule Enge, Bar am Wasser, Andreas Schürer (Rivedia), SimplyNano and all employees of the Zurich Chamber of Commerce Links: Zurich Chamber of Commerce, Streuplan, Anniversary Auction Artworks, Fondation ZHdK, Bar am Wasser, SimplyNano (simplynano.ch).