Last but not least: Sunrise is blogged out for the time being

The Swiss telecommunications company Sunrise has also recently started a blog. But now there’s been a long silence...

 The Swiss telecommunications company Sunrise has also recently launched a web log. The Sunrise media team wants to offer "in-depth information, open dialog and a high level of transparency". This includes "official statements on current topics, reactions to published articles, announcements of events, downloads and media surveys". However, since Sunrise announced the mass redundancies - the elimination of 140 full-time positions - there has been a great deal of silence on the new company blog, as reported by the Zurich Press Association. The reason: the press spokespersons are also among those fired. The Sunrise media release on the job cuts states that the company is suffering from "the high price pressure in the telecommunications industry." The largely saturated market is extremely competitive, it continues. Cost pressure will therefore continue to rise, forcing companies to increase efficiency. This will probably also include the dismissal of press spokespersons.

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