Znip Znap: Speed dating on the ski lift

The ski lift opened in 1964 Neusell is one of the shortest routes to the slopes for residents of the cities and regions of Zurich, Zug and Lucerne. The Neusell ski area - with one of the longest T-bar lifts in Switzerland - offers 10 km of varied pistes and the Neusell team attaches great importance to personal contact with visitors. With a new focus target group - experienced connoisseurs and sporty families from Zurich, Zug and Lucerne - a new claim was developed in collaboration with the advertising agency Kreienbühl und Vogler to express precisely this positioning: "Neusell ski lift - very close."

First speed dating on a ski lift

"The lift ride in the Neusell ski area takes seven minutes. Enough time to find the woman or man for life." In keeping with the new claim, Neusell will be the first ski resort to introduce speed dating on the ski lift in the 2013/2014 season. The lift ride on the Neusell's two-seater gondola lift takes seven minutes, exactly the same time as a conventional speed dating session. The winter landscape in the high valley of Rothenthurm is therefore not only very close for all those from Schwyz, Zug, Zurich and Lucerne, but also attractive for singles from all over German-speaking Switzerland.

According to the press release, the first participants from December 14, 2013 confirm that speed dating on the ski lift is more relaxed and pleasant than conventional speed dating. After all, you never get that close in a wicked bar or on the dance floor of a booming club without seeming intrusive. On a two-person ski lift, on the other hand, not only is the necessary intimacy guaranteed, but the ambience in the snowy winter landscape is also perfect and with skiing, you're sure to have something in common.

The participants meet for the first time over coffee and croissants in the morning and, in addition to the seven minutes on the lift, can also get to know each other on the varied descent with short stops. Each woman skis up and down once with each man. On arrival, each participant independently and discreetly indicates whether they would like to find out more about the person they have just met. If both participants agree, they will receive each other's e-mail addresses the next day. The organization and moderation on site is carried out by an event agency experienced in speed dating Ppech sulfur.

The great media response with half-page and multi-minute clippings in 20 Minuten, Blick am Abend, Luzerner Zeitung, Radio 24, Radio Sunshine, Radio Central, among others, as well as the high number of participants prove that speed dating on the ski lift offers an attractive alternative to conventional speed dating in bars/restaurants and online dating platforms.
Speed dating takes place every second Saturday of the month.

Responsible for the Neusell ski lift: Paul Schnüriger (Chairman of the Board of Directors), Kurt Winet (Marketing), Rahel Schnüriger (Media). Responsible at Kreienbühl and Vogler (Claim): Reto Vogler. Responsible at Tells Söhne (website): Matthias Schnüriger. Responsible at Pechundschwefel (organization speed dating): Metin Keller. Responsible at Znip Znap: Patrik Marty (marketing concept and realization support).