ZKG leases Xenical and Bordeaux

The Basel-based pharmaceutical group Roche has entrusted the Zurich-based communications agency Zogg Kettiger Gasser (ZKG) with the first tasks for the slimming product Xenical in the Swiss market, and with Dreieck Leasing AG, the agency also looks after the second-largest leasing company in Switzerland and, with the Conseil Interprofessionnel du vin de Bordeaux, the communicative interests of Bordeaux wines. ZKG co-owner Max Winiger recognizes the fruits of important strategic decisions made last year. For example, ZKG has expanded its PR department and set up a pharmaceutical department.