ZKB: Minz designs book on headquarters conversion
The Lucerne-based agency Minz has created a book about the renovation of the Zurich Cantonal Bank's headquarters.
From 2012 to 2015, the Zürcher Kantonalbank rebuilt its headquarters on Bahnhofstrasse in Zurich. The construction work on the listed building was documented during the construction period. From this, Zürcher Kantonalbank has now published the book "Der Wandel baut mit. Reconstruction Stories of the Headquarters of the Zürcher Kantonalbank". Concept, editing and graphic design were carried out by the Lucerne agency Minz.
In eight chapters, representatives of the bank and the executing architects describe various aspects of the conversion. The focus is on texts about the conceptual adaptation of the building to the needs of customers and bank employees, about architectural and structural challenges such as raising the ceiling of the customer hall, and about the artistic design of the building. In a journal for architects, builders and investors, the architects report on the special challenges of converting a landmark office building. The book is richly illustrated with art photographs by Nina Mann.
Zürcher Kantonalbank commissioned Minz, Agentur für visuelle Kommunikation, Lucerne, with the graphic design. Their challenge was to develop a graphic concept according to the rules of book design that is both entertaining and informative. The result is a publication that appeals to interested laymen and experts alike in an aesthetically convincing form.
The result is not at all typical for a bank. The book's readers seem to like that: The first edition of 2500 copies was sold out after just three weeks. A second edition of 2,000 more copies is currently in production.
Responsible at Minz: Susann Blum, Claudia Zosso, Urs Kühne, Anett Oldenburg. Texts: Trollhauser; Martin Rutishauser, Matthias Troller. Photography: Nina Mann. Professional Support: Architectural firm Jessenvollenweider.
