Zimmermann Communications launches digital trade fair campaign for Nussbaum
With a campaign that is consistently focused on digital channels, Nussbaum is increasing awareness of its trade show appearances. Conceived and implemented by Zimmermann Communications, the campaign targets individuals planning renovations or upgrades, those interested in new construction, as well as designers and building owners.
A digitally focused campaign is designed to boost Nussbaum’s trade show presence, attract additional visitors to its booths, and at the same time increase brand awareness in the consumer market. The campaign was conceived and implemented by Zimmermann Communications.
The campaign is specifically aimed at individuals planning renovations or upgrades, those interested in new construction, as well as planners and building owners who demand innovative solutions. The focus is on three trade shows: “Bauen & Wohnen” in Wettingen, “Bau + Energie” in Bern, and “Bauen & Modernisieren” in Zurich. There, visitors can experience Nussbaum’s systems firsthand and receive personalized advice from experts.
A Broad Mix of Digital Communication Channels
The campaign relies on a broad-based, digital communications mix focused on four product areas: Therm-Control, the smart floor heating control system; Aquapro-Ecotherma, a next-generation heat pump water heater; Aquapro-Vita, the water softener; and garden faucets.
The campaign will feature social video ads, static ad creatives, Stories, and carousel posts, among other elements, supplemented by a contest, various banner formats, and a Landing page as well as post-event videos. These measures are coordinated on a regional basis and support the target groups before, during, and after the respective trade shows throughout the entire customer journey.
Responsible at Nussbaum: Ivana Covella (Head of Marketing Communications & PR), Melanie Aebi (Project Manager, Digital Marketing), Deborah von Allmen (Junior Marketing Communications Planner); Contact at Zimmermann Communications: Jessica Simon (Social Media Manager), Christoff Strukamp (Creative Director), Julia Hofmann (Art Director), Sophie Güntensperger (Copywriter), Rolf Zimmermann (Overall Responsibility for Strategy); Film & Photo Production: Studio Nord.
