ZHW offers Master in Business Communication

The Institute of Applied Media Studies IAM at the ZHW has received approval from the Zurich University of Applied Sciences Council to expand its successful postgraduate course in Business Communication and convert it into a Master of Advanced Studies in Communication Management and Leadership. The federally recognized MAS is aimed at communication managers and journalists who have a university degree and wish to expand their skills in the areas of communication management and leadership. The overarching aim of this Master's degree course is to familiarize students with the theories, methods and tools of strategically oriented communication and to strengthen their leadership skills. They should be enabled to plan organizational communication strategically, implement it together with internal and external communication experts and monitor its success. Around 50 lecturers from academia and practice will ensure that the objectives are achieved.