Newspapers with more weight
Supplements Since the beginning of this year, the Tamedia publication *Das Magazin* has also been included with the subscriber editions of the *Berner Zeitung* (BZ), the *Solothurner Tagblatt*, and the *Basler Zeitung*.
Inserts Since the beginning of this year, the Tamedia title Das Magazin has also been included in the subscribed editions of the Berner Zeitung BZ, the Solothurner Tagblatt and the Basler Zeitung.Inserts Since the beginning of this year, the Tamedia title Das Magazin has also been included in the subscribed editions of the Berner Zeitung BZ, the Solothurner Tagblatt and the Basler Zeitung. The McCann-Erickson agency in Zurich, which already realized the announcement campaign, will continue to inform the readers of these daily newspapers about the magazine issue appearing the following day with a current advertising motif until the end of January. An example of how editorial content can be reinterpreted for advertising purposes: For the first advertisement, McCann "re-contextualized" the cover story about the heavy boy Dieter Behring, thus building a bridge to the newspapers, which gained a few grams over the festive period thanks to the new supplement.
