298.2 millionbeer After the introduction of the 0.5 per mille limit, less beer was drunk in Switzerland only for a short time. In total, beer (with alcohol) worth 298.2 million francs was sold in the retail trade (week 22/2004 - week 21/2005). A comparison with last year shows a decline of 6.5 million francs. The new directive had a major impact on the home consumption of beer, particularly in the first few months of the year. This "negative trend" has now been halted and the beer market has returned to the volumes of the previous year. Almost every third beer purchased is a beer from a can.

5720 million francsAdvertising expenditure By 2008, net advertising expenditure in Switzerland is expected to amount to around 5720 million francs. This is the prediction of around 30 experts from the communications industry and media science who were surveyed as part of a Delphi study conducted by the research institute Publicom. After the Swiss advertising market has experienced difficult times in recent years, the experts see a trend reversal and expect advertising expenditure to increase by almost 12% by 2008, based on the 2003 level. According to the study, the Internet and TV will gain market share, while print media will have to fear a further decline.

Marktforschung Wirz Corporate and the market research institute Publitest, together with BBDO Europe, have determined the attitude to life of twentysomethings (up to 29 years old).75 percent According to the results, 83 percent of Swiss people (the European average is 60 percent) believe that personal success is in their own hands. Only 29 percent believe that they will have a better life than their parents (Europe 50 percent). For three quarters, enrichment through experiences allegedly counts more than materialism. The paradigm shift from "I have" in the 1980s to "I am" in this decade seems to be complete. Ideal for brands that capture the spirit and offer an experience platform "as part of the ego project".

Media The 19 top media companies in Switzerland generated a combined turnover of over CHF 8096 million last year. PubliGroupe came top with CHF 1981 million, followed by SRG with CHF 1534 million, Ringier with CHF 1113 million, Edipresse with CHF 861 million, Tamedia with CHF 566 million, NZZ Group with CHF 481 million, Affichage with CHF 300 million, Basler Mediengruppe with CHF 292 million and Espace Media Groupe with CHF 260 million. These turnovers with background information and other figures can be found in the June issue of Media Trend Journal. Cover story: "2004 business results: money is being made again."

Newspapers While daily newspapers are stagnating in this country, the newspaper industry is growing worldwide.395 million According to a study by the World Association of Newspapers (WAN), circulation and advertising revenues rose significantly in 2004 after a slight decline in 2003. This was announced by the association at the 58th World Newspaper Congress in Seoul. There is talk of a "rebirth" of the daily newspaper, as the total worldwide circulation of daily newspapers rose by 2.1 percent in 2004, reaching a new high of 395 million copies per day. Advertising revenues increased by 5.3 percent in 2004. The newspaper industry in Europe recorded a decline of 1.4 percent.

1 secondTV commercial In Belgium, a new breath freshener is being advertised with the shortest commercial in the world. Not three seconds, as it takes to quickly read an image, and not two seconds, as alleged Coke commercials claim, but a single second - "the fastest commercial in the world". It was realized by Duval Guillaume in Antwerp. The commercial was placed between two "normal" commercials on all TV channels in Belgium. The commercial shows a drop of gel being dripped onto a woman's finger and then applied to her tongue. This is followed by a pack shot with the logo. Of course, the commercial can also have an indirect effect by reporting on the "sensation" in all media.

Film On May 19, the third and final episode of the "Star Wars" saga was simultaneously released in cinemas around the world. According to estimates by a consulting firm, millions of employees in the USA alone could secretly skip work on the first days of the premiere of "Episode III - Revenge of the Sith". This means a loss of 627 million dollars for the economy. These figures are reinforced by the fact that 9.2 million fans flocked to the cinema in just two days for the premiere of Part 2, which is only possible thanks to daytime visits. The cinematic war between Jedi and Sith is also having a spiritual impact. More than 30,000 pranksters in England have so far filled in "Jedi" as their religion on official forms. With such numbers, this "religion" must be recognized as an official church in England by law.

31 percentProfessional reputation Journalists are trusted by 35 percent of people in Switzerland, which corresponds to the overall European average of 36 percent. In Switzerland, 31 percent trust advertisers. However, this figure is twice as high as the overall European average of 16%. This was the result of Europe's largest representative consumer study "Reader's Digest European Trusted Brands 2005". The question of trust was put to readers of Das Beste/Reader's Digest. As in the previous year, firefighters came out on top in Switzerland with 97 percent of responses. Nurses are in second place with 95 percent trust. At the bottom of the rankings are car salesmen and financial advisors with 28% each, and far behind are politicians with 18%.

Newspapers With a circulation of 380,000 copies, the business newspaper Il Sole 24 Ore is number three in Italy in terms of circulation - a publishing phenomenon that is unique in the world.380,000 Il Sole 24 Ore is now Europe's largest business newspaper, even ahead of the Financial Times. Created around forty years ago from a merger of two business titles, the Milan business newspaper now ranks just behind Corriere della Sera and La Repubblica in terms of circulation. Experts therefore believe that sooner or later the business paper will even become the largest Italian daily newspaper.

Search engines If you want to find something in the endless jungle of data on the Internet, you usually use Google. Often successfully. The operators of the search engine are also successful.440 million They not only find information, but also millions. In the first three months of 2005 alone, the cash register rang with a massive 1.5 billion Swiss francs - almost twice as much as last year. Net profit: 440 million francs - five times more than in the same period last year. The increase in Internet advertising at Google is like a tidal wave, said one analyst. The success is likely to continue for a while yet.

20 years of computers The Windows operating system is turning 20 and Microsoft wants to celebrate this milestone birthday with a large-scale advertising campaign. It is planned in 11 countries and will run for 15 months. It is not a new product that is being advertised, but the XP operating system, which has already been successful on the market for three years. The ads and TV commercials
are intended to show "how dreams can be realized with Windows", Microsoft has already revealed. The campaign has the motto "Start Something". It shows, for example, how a PC music studio can be used to create a
how to set up your own business or how to become a family photographer.

Business cycle The BSW ranking has to be dropped until further notice because the US stock exchange law "Sarbanes-Oxley" no longer permits publication.75 percent This also applies to European agencies with connections to a US network. The BSW Spring Monitor 2005 therefore had to juggle the figures in some other way. According to the survey, 75 percent of Swiss agencies expect profits to "remain the same or increase" in 2005. Broken down, 22 percent expect less income, 35 percent expect the same and 42 percent even better income. In terms of actual profit, only 35 percent expect more money and 48 percent expect no change - which shows that
work is cheaper.

Sparkling wine According to ACNielsen Consumer Panel Services, CHF 55.5 million was spent on champagne and CHF 71.6 million on sparkling wine in Switzerland last year. A remarkably high 42 percent of all sparkling wines purchased are Proseccos. Sparkling wines from Spain are in second place with 33 percent. An average of CHF 64.20 per household is spent on real champagne in Switzerland each year. Demand for champagne is falling for products in the lower and medium price segments. Demand for products in the premium price segment is stable.

Radio fees There have been regular radio broadcasts in Germany since 1923. Broadcasting fees have existed for just as long. At that time, the fee amounted to 350 billion paper marks per year due to inflation. You could listen to the radio for one hour a day. By comparison, a loaf of bread cost 2 billion paper marks. In 1924, there were already half a million radio subscribers in Germany. Today, the German radio market has the most extensive program worldwide with 63 public radio stations and 21 TV stations.

Search engines They already own Expedia, Hotels.com, Match.com and a whole host of other sites: Former Hollywood studio boss Barry Diller has amassed a colorful collection of dot-coms with his company Interactive. Now he is taking over the search engine Ask Jeeves for 1.85 billion dollars - a very direct challenge to Google, as Ask Jeeves is the fourth-largest Internet search engine company in the USA. Last year, Jeeves increased its turnover by 144 percent to 261 million dollars. In 2005, it aims to reach 380 to 395 million dollars.

Brands In the consumer study "European Trusted Brands 2005" by Reader's Digest, 72% of the 25,000 people surveyed stated that some brands were worth paying more for.72 % The most important criteria for brand trust are "high quality" (81%), "personal experience with the brand" (78%) and "understanding of customers' needs" (68%).

Formula 1 A new Formula 1 season begins next Sunday in Melbourne. This year, world champion Michael Schumacher will once again make 52 million euros richer.1.8 million €/h His income, which in sport is only surpassed by golfer Tiger Woods (100 million euros per year), is made up of 35 million from Ferrari, 10 from sponsors and 7 from merchandising. The world champion will receive 2.7 million euros for each of the 19 Grand Prix races this year, or 1.8 million euros per hour of driving time. In total, 36-year-old Michael Schumacher has earned 600 million euros in his career to date.

Watches This is a real sign of the times: the Swiss watch industry continued to soar in January 2005.+19.1% It increased the value of its exports by 19.1 percent to 784.8 million francs compared to January 2004. The number of watches exported rose by 11.6 percent to a good 2.3 million. The increase was mainly due to strong exports of steel watches, which rose by 29 percent. The number of bimetal and gold watches exported also rose sharply. Exports to the USA, the most important country for Swiss watches, rose by more than a third, while China is now in fourth place thanks to an increase of almost 150 percent. Exports exceeded the eleven billion Swiss franc mark for the first time.

According to a study by the University of St. Gallen, more than 80 percent of all cell phone users in Switzerland regularly receive spam messages.80% Mobile 83 percent of those surveyed expect mobile spam to increase massively over the next one to two years, according to the industry service NetzwocheTicker. This development is a major problem for the image of mobile phone providers in particular. This is because customers would primarily blame the providers for this. 8 out of 10 of the customers surveyed would rather change provider than telephone number to eliminate the problem.

TV shopping Convenient shopping from the sofa is booming. According to the study, the three major shopping channels QVC, HSE24 and RTL Shop alone generated net sales of more than EUR 940 million last year.5 100,000,000 In 2005, the billion-euro mark will be exceeded for the first time in Germany. By 2009, the Berlin-based market researcher Goldmedia even expects a fivefold increase to 5.1 billion euros. The vast majority of customers are housewives over 40 and from rural regions - but new target groups are constantly being tapped.

6.7 billion television advertising Television advertising has been permitted in Switzerland for 40 years. During this time, SRG's own marketing company Publisuisse has collected CHF 6.7 billion in advertising money. "What began on February 1, 1965 with a block of commercials in black and white is now a wide range of cross-media advertising and sponsorship opportunities," says Publisuisse. Between 1993 and 2003, both the volume and the market share of television advertising in Switzerland doubled. Experts assume that the success story of television advertising in Switzerland will continue in the future and that the CHF 600 million annual turnover mark will be exceeded as early as 2006.

Chocolate Lindt makes an impressive leap in sales. The chocolate manufacturer achieved sales of more than two billion Swiss francs for the first time in 2004.12 percent Sales rose by 12.5 percent to 2.016 billion. This is the highest growth ever achieved, explains Lindt & Sprüngli. Analysts had forecast only 1.98 billion Swiss francs. It is to be hoped that the advertising sales analysts could also be surprised by a similarly sweet deception.

Television advertising TV commercials flickered across the screens in Switzerland for the first time 40 years ago.1600 According to a Publisuisse calculation, a total of 600,000 television commercials are now shown here in Switzerland every year.
domestic broadcasters, 240000 of them on SRG channels. This corresponds to a total of 1600 commercials per day. Of course, this also includes the foreign broadcasters with their advertising windows. They generate a large proportion of the almost 170 million francs in net revenue that was generated by private broadcasters last year. However, SRG remains the market leader with a turnover of CHF 371 million.

2.4 million $Sport Janet Jackson's breast slipping out of her corset at the Superbowl is a fond memory. Even among advertisers. During this year's broadcast of the football highlight on February 6, the agencies "definitely don't want to attract negative attention". But the advertising price may attract attention. On average, a spot costs 2.4 million dollars for 30 seconds. Already 90 percent of the time at Fox Broadcasting is fully booked. Sponsors include McDonalds, Ford, Pepsico, Sony and General Electric.

Growth Global advertising revenues in traditional media grew by 6.9 percent year-on-year to 370 billion dollars in 2004. This means that growth in global advertising expenditure exceeded expectations for 2004. North America has the largest share of the global advertising market with 45.4 percent, followed by Europe with 25.5 percent. Within the next ten years, however, Europe will be displaced from second place by the Asia-Pacific region with China as the growth engine. With 136.7 billion dollars or 37.6 percent of total expenditure, television remains the largest advertising medium worldwide. The fastest growing advertising medium is the internet with 3.6% of global advertising expenditure.

TV In American television, product placement elements can be found in 75 percent of all prime-time shows, as was revealed at a specialist conference in Hollywood.75 percent The trend towards program-integrated advertising is being reinforced by technologies such as the personal video recorder. Already 72 percent of all owners of such devices use the function to cut out interstitial advertising. In the USA, 46 percent of companies therefore want to invest more in product placement. Coca-Cola already considers product placement to be more effective than traditional commercials.

Newspapers Tabloid is seen as the magic word for the future. More and more publishers are hoping to attract younger readers and increase their advertising revenue from 240 to 60 copies. For example, the circulation of the Independent in London has increased by 16 percent within six months. The Times in London has also switched to tabloid - target: 100,000 additional copies sold. The German newspaper Die Welt also wants to downsize in order to gain a larger market share. "Welt kompakt" is the name of the mini version. 240 lines of politics and economics from the original are reduced to 60 lines.

Wing rental company The energy drink manufacturer Red Bull recently bought the Jaguar Formula 1 team. Red Bull inventor Dietrich Mateschitz' company, founded in Salzburg in 1987, is now worth 4 billion euros and achieved a turnover of 1.3 billion euros in 2003. euros. Worldwide sales increased by 17 percent compared to 2002 (+41% in the USA alone). To give his brand such wings, Mateschitz - ranked 9th among the 100 richest Austrians - invests 500 million euros a year in advertising.

Media consumption The study on media consumption commissioned by the European Interactive Advertising Association (EIAA) shows that more and more time is being spent surfing.20 percent With 20 percent of media consumption, consumers spend more time on the Internet than with magazines (8 percent) and newspapers (11 percent). TV (33 percent) and radio (30 percent) are still the most consumed media, but over a third of online users report a decline in TV consumption due to their Internet consumption. 42% of internet consumers are online every day, and 1 in 10 users spend more than 25 hours a week online.

Growing profits in the USA are giving the stock market hope. The operating profits of 500 major companies rose to a record high on a twelve-month basis. Compared to the previous year, they climbed by 14.1 percent, according to a study by rating agency Standard & Poor's. For the coming year, S&P expects profit growth of 10.1 percent at operating level. However, according to S&P, profits in the US economy are no longer growing as fast as they were a few months ago. In the previous quarter, profit growth still amounted to 31.4 percent.

Telephony More and more Americans are giving up landline telephones altogether and prefer to use cell phones and wireless Internet. Already, 5.5 percent of all households (5.8 million) in the trendy USA no longer have a landline.5 800 000 In 2001, the figure was 1.4 percent. Half of those dropping out or switching belong to the future generation of 18 to 34-year-olds. Traditional telecoms companies such as AT&T are feeling the effects of this development in particular.

Online In the UK, online advertising expenditure increased by 76 percent in the first half of 2004. This means that the Internet has already overtaken cinema as an advertising medium for the second year and now accounts for 3.24 percent of total advertising expenditure. According to PricewaterhouseCoopers, this growth is due to the increased spread of broadband access and the use of search engines.

Magazines /German Vogue can celebrate an anniversary this fall. The magazine from Condé Nast Verlag has been writing fashion history for 25 years.1625Magazines German Vogue can celebrate an anniversary this fall. The magazine from Condé Nast Verlag has been writing fashion history for 25 years. The anniversary issue in October honors the occasion with 638 pages, which corresponds to a weight of 1625 grams. The magazine is available at newsstands with 25 different cover editions. The parent edition of Vogue was the first magazine in the USA in 1892 to take on the ever-changing catwalk sensations.

Print Relaunch fever is rampant in Germany. Specialist publishers alone carried out 294 relaunches last year, 156 more than two years previously. Due to economic problems, publishers often proceeded in a hectic and unsystematic manner, the Hamburg-based media consultancy Heinold Spiller & Partner (HSP) points out the frequent shortcomings. This is why, in collaboration with the Association of German Magazine Publishers, it has compiled a compendium that sheds light on various aspects of the topic: "Media relaunches: experiences and success factors. An inventory".

Commissioned film The quality competition organized by the Federal Department of Home Affairs FDHA and the Swissfilm Association is becoming increasingly popular. This year, 128 entrants submitted a total of 187 films. This represents a 20 percent increase in entries. The Edi Award ceremony will take place on November 15 at the Schauspielhaus Pfauen in Zurich. Judging will take place in the categories Commercials, Corporate and Clips & Trailers. In addition to the directing and technical awards, there is now also an Edi for overall impression.

Sponsorship The Greek authorities spent around 750000 euros on a "clean zone" without ambush marketing in and around Athens. During the Olympics, 10,000 advertising spaces were removed from buildings and roofs, as these were only to be available to official sponsors. Spectators had to adhere to strict rules and were not allowed to bring any textiles with logos other than those of the official sponsors into the stadium. In return, these sponsors had paid the IOC over one billion euros for the exclusive rights.

Psychology Neurologists have discovered that people are 99.9 percent guided by emotion when shopping. Only 0.1 percent of the purchase decision is determined by our intellect. Our brain is constantly taking in information via the various senses. So before we consciously perceive a certain product in a store, the information sent out by it - and of course its appealing presentation - already unconsciously enters our head via the sensory impressions - and from there, unfiltered with 0.1 percent of our mind, into the shopping cart. Source: Cash

Television RTL Group increased its earnings before interest, taxes, depreciation and amortization by 57 percent to 397 million euros in the first half of the year. Revenues increased by 11.1 percent to 2.46 billion euros, with profits in the Television division rising from 198 million to 310 million euros. The Group became debt-free in June. It intends to increase its diversification sales and expand geographically following the acquisition of a majority stake in the French channel M6.

12 percent The upswing begins not in the head, but in the cinema: after a significant drop in admissions last year, the Swiss cinema industry has recorded a significant increase in admissions.cinema The upswing begins not in the head, but in the cinema: after a significant drop in admissions last year, the Swiss cinema industry has recorded a significant increase in admissions. In the first half of 2004, admissions rose to 9 million - almost 12 percent more than in the previous six months. Revenues climbed from 113.5 million to 128.5 million francs. Of this, 69 percent is attributable to US productions, 20 percent to European productions and just 3.3 percent to Swiss productions.

Roadshow In three weeks' time, it will be the third anniversary of the dramatic terrorist attacks on the USA. Some of the rest of the world's population still associates September 11 with fear and sadness. Not so Migros and the Lucerne event agency Premotion, who have chosen precisely this date for the start of the M-Budget-Party-Roadshow (see WW 18/04). Impious? A look into the past takes the pressure off the organizers: Who today still associates April 14 with the sinking of the Titanic?

TV In Switzerland, there are officially only 100,000 households without a TV set. With 96.7% penetration, almost every household has a TV set. One in five households receives programs via satellite, and only one in seven households no longer has a video device for recording. Source AC Nielsen

Cinema A veritable bargain fell through the cracks for many cinema advertising clients in the first week of June: Actual audience figures turned out to be 100 percent higher than the Cinema Admission Monitor (CAM), which was launched in June, had predicted. However, this does not mean that Cinecom's new forecasting and post-control tool is generally characterized by underestimation. Rather, the reason for the underestimated forecast was a concentration of particularly popular blockbusters such as "Troy", "Harry Potter" and "Shrek 2", which boosted audience figures to extraordinary levels.
to new heights.
(ds)

With a spectacular bet, electronics giant Mediamarkt took a big gamble in Germany—and won. Soccer: Anyone who bought a TV at Mediamarkt on a Tuesday before the European Soccer Championship was supposed to get their money back if Germany won the championship. That didn’t happen. As a consolation, all TV buyers will now receive a DVD of «The Miracle of Bern.» The film shows how the Germans became world champions in 1954—back when Mediamarkt didn’t exist yet.

Internet "We send out around 70 million emails per day," admits spam king Alan Ralsky - around 2.1 billion per month. According to his own figures, he registers 7,000 to 15,000 purchases per advertising campaign and collects 40 percent commission on the products sold as a result. In addition to loans, his emails also advertise penis extenders, dubious herbal pills and prescription drugs such as Valium and Viagra. By sending unsolicited advertising emails, Ralsky became a millionaire. For the investigators, he is hard to catch: his computers are located in China.

Eight percent of the members of the boards of directors of the 200 largest European companies are women. This was the result of a study conducted by the European Network of Professional Women.
The proportion is particularly high in the Scandinavian countries: Norway is in first place with a 22 percent share of women on supervisory bodies, followed by Sweden (20 percent) and Finland (20 percent).
(14 percent). Switzerland is in sixth place with nine percent.

Advertising German advertising loves English slogans (see also Editorial). Over the last 20 years, these have increased rapidly.advertising German advertising loves English slogans (see also editorial). These have increased rapidly over the last 20 years. Whereas in the 1980s, 3 percent of all slogans were completely or partially in English, by the 1990s this figure had risen to 18 percent and by 2000 it was as high as 30 percent. At over 62 percent, the tobacco industry is the most Anglophile sector. These are the findings of a study by the University of Hanover, which examined 2500 slogans from five decades. The advertising slogans come from the online database Slogans.de.

Advertisements Advertising sales in Switzerland are still not making any headway. Publipresse, the PubliGroupe division that sells press advertising in Switzerland, was 3.6 percent down on the previous year in the first quarter of 2004.advertisements Advertising sales in Switzerland are still not making any headway. Publipresse, the PubliGroup division that sells press advertising in Switzerland, was 3.6 percent down on the previous year in the first quarter of 2004. This is what Hanspeter Rohner, PubliGroupe CEO, told the Handelszeitung. Nevertheless, there could be a silver lining on the horizon: According to Rohner, March was the first month in the last three years to show a positive result compared with the same month last year.

Market research The customer base is becoming increasingly important. Whereas in the past advertising was primarily concerned with building awareness and image, a survey of 339 media decision-makers conducted by the Bauer Media Academy has now come to the conclusion that the focus of marketing in future will be on maintaining and intensifying existing customer relationships. Accordingly, the advertising goals of "increasing customer loyalty, brand loyalty and repurchase rate" (76%) and "sales" (57%) are more important to the respondents than the classic goals of "image" (52%) and "awareness" (36%).

Advertising expenditure Contrary to what the local crisis might suggest, global advertising expenditure rose by 4.8 percent in 2003, with China overtaking Germany to take third place among the strongest advertising markets behind the USA and Japan. A further increase of 5.8 percent to 330 billion dollars is expected for 2004.

Television With the European Football Championships and the Olympic Games, Swiss television will be hosting two major events this summer. SF DRS will broadcast a total of 365 hours of sport.365 hours The costs amount to almost 34 million francs. The TV station will broadcast 27 live matches from "Euro 2004". Together with the background programs, the broadcasting time between June 12 and July 4 from Portugal amounts to around 85 hours. In addition, there will be 280 hours from the Olympics in Athens.

According to initial observations, the tabloid format of Blick has been well received by the public. The Mittelland Zeitung also reports a good response to the newly introduced mini format of the regional section.28 m2Tabloid Rather bucking the trend was therefore a record-breaking edition of Magyar Hirlap in Hungary. This was produced in a 4 by 7 meter format. However, only once on the occasion of the EU enlargement on May 1. The newspaper had to be opened with the help of a crane.

In Switzerland, 43,000 tons of sausages are eaten every year. This consumption is spread across 400 different types of sausage.food This and much more information can be found on the new website www.heinz-unverzichtbar.ch from 1 May. From the "Mitgrillzentrale" to a sausage guide, barbecue rituals, weather forecasts and the most secluded spots, sausage lovers will find all the tips and tricks they need for a barbecue.

Advertisements For the first time since July 2001, the Publicitas index, which measures advertising expenditure in the daily press, did not fall in March, but stagnated at 94.42 points.Advertisements For the first time since July 2001, the Publicitas index, which measures advertising expenditure in the daily press, did not fall in March, but stagnated at 94.42 points. The additional expenditure compared to the same month last year and the increase in commercial advertisements from major distributors and the automobile industry contributed to the stabilization. As in previous months, real estate advertisements also grew. The index of job advertisements rose by
1.4 points to 114.3 points.

Television Advertising is creeping more and more into the editorial section of the media. Editors are also increasingly using PR material from the business world. This was revealed at an event organized by the Swiss Society for Communication and Media Studies (SGKM). There is scientific evidence that 1858 product placements can be found in 50 episodes of the series "Lüthi & Blanc". There are 611 hidden advertising messages in 50 episodes of "Fascht e Familie".

89% of Swiss people are in favor of public radio and television: This is the result of a survey commissioned by the Coop-Zeitung.Fernsehen Only 6 percent consider the SRG SSR idée suisse service to be unnecessary. 2 percent only want to keep state television and a further 2 percent only radio. The Link research institute surveyed 616 people between the ages of 15 and
74 years old from German and French-speaking Switzerland.

Sponsorship23 million record despite slump: In 2003, Swiss television recorded income of over 23 million francs during the advertising crisis. Various new acquisitions contributed to the positive result:
Bico for "Puls", Visilab for the Wednesday series and Erdgas for "MTW". "MusicStar" was sponsored by Swisscom, Zweifel, H&M and Fiat. The World Ski Championships in St. Moritz were sponsored by Swisscom, Rivella and Winterthur Insurance.

TV commercials "Ask your doctor or pharmacist about risks and side effects": every drug commercial must contain this text - four seconds of advertising time. German drug manufacturers spend 60 million euros a year on this. The pharmaceutical companies have now reached an agreement with ARD, ZDF and RTL 2 to broadcast the information free of charge from April 1. The other broadcasters will waive at least half of the advertising rate.

Advertising celebrity Verona Feldbusch has already achieved such cult status that she no longer needs to appear in shows to be considered a celebrity. It is enough if the lady with the bubble regularly has a few nice testimonials in an advertising block. Her career as an advertising icon almost came to an end recently. During a vacation in Dubai, a sheikh offered her fiancé Fanjo 582 fine camels for Verona. After some deliberation, he declined, as Feldbusch revealed to the Cologne Express.

Event marketing Despite the advertising slump, the event industry is booming again. The "World of Events" will take place in Wiesbaden on March 3 and 4.330 The international trade fair for event marketing and event services has recorded growth of ten percent (330 companies from all over the world).
Europe and the USA) set an exhibition record. Accordingly, the size of the exhibition has also increased by around ten percent to 20,000 square meters.

DM competitionThis year, 302 entries were submitted for the Swiss Dialog Marketing Prize. This is around 11 percent fewer than last year, but still more than in 2002, when 285 entries applied for an award. This year's jury is chaired by Christoph Oggenfuss (Comit Group).
The trophies will be presented at the Award Night on April 30
at the Zurich Congress Center.

16 000000 MusicStar The rush is like the big brother in the container:16 000000 MusicStarReality show The rush is like the big brother in the container: since the start of the qualifying round in December, over 16 million pages had been accessed on www.musicstar.bluewin.ch or www.musicstar.tv by the end of January. The website for the "MusicStar" show is operated jointly with Bluewin. Swiss Television developed the design and is responsible for the editorial content. Naturally, links to the sponsors are also included on the site.

69.1vertising A study by the Gesellschaft für Kommunikation (Communications Society) reveals that 69.1% of Swiss people have a positive attitude towards advertising. They believe that "advertising informs". 55.7% of people also think that "advertising entertains". The negative attitude towards advertising was also researched: 68% believe that we have "too much advertising" in Switzerland. In comparison: 91% complain about too much advertising in Spain, 84.7% in Italy and 78.2% in Germany. There, only 30.5% find that "advertising entertains".

1011Creative competition In view of the difficult situation on the Swiss advertising market, the decline in the number of entries submitted for ADC judging - from 1050 last year to (-3.7 %) - was still comparatively modest. ADC President Andreas Prokesch already feared that the number of entries would fall below the thousand mark. In the next issue of Werbewoche, you will find out which agencies won gold and which were left out in the cold.

68Auto BMW is the most web-active car brand. In an international analysis of 1363 car brand websites
BMW is number one worldwide with 68 online presences, ahead of Toyota with 65 and Mercedes-Benz with 59 websites. If you also include the Mini brand, which belongs to the Bavarian group, with 30 sites, BMW is the undisputed number one in automotive cyberspace. In the
However, the Australian car brand Holden from General Motors came out on top in the quality assessment of the study by the Dortmund-based ProfNet Institute for Internet Marketing with just two websites. Maserati comes in second place in terms of quality, closely followed by Smart.

68.7%Spam boom for penis extension, fixed-rate mortgage and porn emails: according to filter company Apexis Cleanmail, the proportion of
of unwanted advertising last December amounted to 68.7% of all emails checked. Among the spam emails filtered out by Cleanmail, the topic "Paris Hilton sex video" topped the list with almost 25 percent.

Salaries In 2003, managers in the marketing/advertising/PR sector had to accept massive pay cuts. According to a survey by Jobpilot and 20 Minuten, the annual income of top managers fell by a steep 15.04 percent on average. Read on pages 8 and 9 to find out what else moved the industry this year.

Further training+25.5% Contrary to the trend, 25.5 percent of all employees in Germany have
agencies invested more money in training their employees. The significant increase in interest was therefore higher than expected. In the spring, the German Association of Communication Agencies (GWA) had estimated that only around seven percent of agencies wanted to expand their training. The figures from Switzerland are expected to be published by the Association of Swiss Advertising Agencies (BSW) in January/February 2004.

Media Eight months after the launch of the nightlife and trend magazine Week of the commuter newspaper 20 Minuten, official Wemf readership figures are available for the first time. 218 000
From May to October, these were surveyed using 8812 interviews. The result: 218,000 readers per issue, 60 percent of whom are between 14 and 34 years old, 87.6 percent of readers are 18 years and older. With a weekly circulation of 50,000 copies, Week reaches 4.4 readers per issue.

Media use Germans are spending more and more time with media.8 hours of media use Germans are spending more and more time with media. According to the "Time Budget" survey conducted by Forsa on behalf of advertising time marketer Seven-One Media, every German between the ages of 14 and 49 spends eight hours a day on media, one and a half hours more than in 1999. The lion's share is spent on radio (160 minutes, 1999: 143) and television (156 minutes, 1999: 146). The Internet is now used for an average of 49 minutes a day, leaving daily newspapers (22 minutes, 1999: 24) and magazines (15 minutes, 1999: 15) far behind.

16 percent 16%Internet In Europe, the number of "silver surfers" - Internet users over 55 - has risen by almost 30 percent to 11.5 million since September 2002. The
The study by NielsenNetRatings measured the highest proportion of the total population in Sweden (19.4%), compared to just under 16% in Switzerland. At the bottom of the country comparison are Italy and Spain. However, Italy recorded the strongest growth among silver surfers at around 43%.

Advertising spend4.48 billion dollars With the acquisition of Wella, this year's world champion in
In terms of advertising expenditure, Procter & Gamble further extended its lead with almost 4.5 billion dollars (+21.9%). With this impressive budget, the US consumer goods group is once again ahead of the other two big spenders: Unilever, which increased its advertising expenditure by almost 19 percent, putting it well ahead of the previous number two, General Motors.

Retail trade Migros Group CEO Anton Scherrer plans to spend around 120 million francs over the next three to five years on a new image for the retailer. 120,000,000 According to Media Focus, the market leader invested around 185 million francs in above-the-line measures in 2002.
more open documents appear fresher and friendlier.

Pay-TV16 million euros The German subscription channel Premiere achieved an operating profit of 16 million euros for the first time in the third quarter. Turnover climbed by 14 percent to 236 million euros and the number of subscribers rose by 13 percent within a year. However, Premiere expects an operating loss of around 30 million euros in the fourth quarter "due to special effects". The broadcaster is still struggling with the fact that its business performance contributed significantly to the collapse of the Kirch empire.

Advertising The German advertising market owes a positive, albeit not yet stable, trend to individual sectors of the economy: according to Nielsen Media Research, 280 million euros or 2.4 million euros were spent on advertising in the first nine months of the current year.
percent more in advertising than in the previous year. In Switzerland, the turnaround is still a long way off. According to Media Focus' latest analysis, gross advertising expenditure had increased by
3.9 percent or over CHF 90 million lower than in the previous year. If the advertising volume of Wemf AG is used as an indicator for the entire industry, no improvement can be expected: This also fell in the ninth month by 11.6 percent compared to the previous year.

Mobile phone market The more cell phones with color displays are in circulation, the greater the appeal of mobile erotic services. The most popular mobile erotic service in the world, Wapsexy .com, which sells hot pictures and videos on cell phones, is recording monthly growth rates of over 30 percent in page views via cell phone. Another trend: erotic games, the most popular of which is strip poker. The Wapsexy service is mostly used during the lunch break and in the evening. According to the market study, people with a Sony Ericsson are said to be more sexually active than users of a Nokia.

Beverage market The Swiss thirst for iced tea is growing. From August 2002 to July 2003, ACNielsen registered an increase in turnover of 4.7 million francs (+3.4%). This means that the iced tea market has risen from 131.4 million to 143.3 million francs (+9.1%) over the past three years. Some attribute the flood of tea to the summer of the century, others to advertising: according to Media Focus, spending on the popular drink increased even more: from 4.1 million (in 2000) to 4.6 million francs this year up to August 2003.

Branding Studies Private labels already account for 15 percent of total global sales of consumer goods, and the trend is rising, especially in the emerging markets. These are the findings of a study by ACNielsen, which examined 80 product groups in 36 countries. Switzerland is the leader with a 38% share of private labels, ahead of the UK (31 %) and Germany (27 %). In the USA, however, the share is 15 percent, excluding Wal-Mart.

Career Urs Rohner may continue to pursue TV policy at the top of ProSiebenSat1 Media AG in Germany - until the end of 2006. After Haim Saban's arrival, he remains Chairman of the Executive Board of the television group, as the Supervisory Board has extended his contract prematurely by two years until the end of 2006. The former Zurich lawyer has been in his post in Munich for three years.

Cinema The Walt Disney Company dominated the cinema summer with the computer-animated blockbuster "Finding Nemo", which has grossed 330 million dollars in the USA so far. The adventure film "Pirates of the Caribbean: Curse of the Black Pearl" made 261 million dollars, while "Sinbad: Legend of the Seven Seas", which is set in a similar world, "only" made 26 million dollars.

Marketing fair The organizers of X'03 are satisfied. Around 10500 visitors found their way to the Zurich exhibition halls. This represents a decrease of 7.1 percent compared to 2002. However, the Xongress trade congress, which was organized at the same time, attracted over 800 guests and recorded growth of a good 15 percent.

Political advertising Hollywood hunk Arnold Schwarzenegger's new role - candidate for governor of California - is boosting the advertising industry in the bankrupt state: An estimated 100 million dollars are flowing into the campaign for the Terminator and his opponents. The 246 Swiss members of the National Council and Council of States are worth just around 50 million francs to the advertising industry.

Location marketing 95 years after its legal expulsion from Val-de-Travers, the "green fairy" is returning to its birthplace. According to the responsible Council of States committee, absinthe, which was banned in 1908, "no longer poses a particular risk to public health". The Neuchâtel valley benefits twice over from this overdue rehabilitation: as a production location, but also as a tourist destination to be discovered. The new advertising medium (pictured) is already busy waving her magic wand...

Private radio To ensure that the conceptual changeover from Hitradio Z to the new NRJ program is clearly audible over the airwaves, "Hitradio Energy" has been broadcasting 89 hours of non-stop music, without news, without announcements, from Monday, August 11, 12 noon, until Friday, August 15, 5 a.m..

Print Even if more and more marketing and advertising budgets are being slashed, the printing presses in Switzerland are running at full speed. While annual paper consumption per capita was 216 kilograms in 1995, it rose to 232 kilograms in the following six years. Printed advertising materials (26 percent) and newspapers (19 percent) are the most important product groups. Followed by business stationery (16 %) and magazines (15 %). source: Viscom

Theft Whoever has the damage doesn't have to worry about the ridicule. Around 2000 thieves who were convicted of newspaper theft by an internal Edipresse police force can tell you a thing or two about that. Last week, Le Matin had some of its open newspaper boxes monitored and fined the thieves heavily. The thieves caught in flagrante delicto trotted off relieved of 100 francs instead of a freshly printed newspaper. The Lausanne publishers' politeness is silent on whether they did so while singing wild songs.

Training The Swiss Training Center for Marketing, Advertising and Communication (Sawi) achieved the best result in its history in 2002. Turnover amounted to CHF 11.3 million and cash flow to 8.4 percent. Founded in 1968, Sawi currently offers 60 courses and employs 32 staff. 450 lecturers teach around 2500 people per year in a militia system.

As the sun rises, the golf season has definitely begun - and the relevant publications are ready with freshly polished circulation figures. Urs H. Dillier's Golf & Country, which grew by 20.1 percent, was at the top of its game. Golf Suisse, the association magazine produced by Piero Schäfer, also achieved a dazzling result with growth of 10 percent. On the other hand, Drive, which was only launched two years ago, demonstrated that the golf market is anything but easy to crack: its (already low) paid circulation has shrunk by 30.5 percent. (dse)

Magazines The Facts cannot be overlooked, although it is difficult to draw a promising balance in the current world situation. 22.4 percent less circulation for Facts and 14.6 percent less for Bilanz show the Beobachter (where circulation has remained roughly the same) that the economy is only developing at a slow-motion pace. With an increase of 11.4 percent, the circulation of "Magazin für Menschen mit Lebenserfahrung" has increased by far the most of all magazines. Small consolation for the others: We are all getting older - without having to look old. (Source Media Focus)

Television The answer to the flood of television advertising is often zapping: Almost one in two young people between the ages of 13 and 20 almost always change the channel when a commercial breaks. A further 37 percent do this often. This is confirmed by the Youngcom Youth Study 2003 from Germany. On the other hand, the community of those who find television advertising interesting and therefore always watch it is very small: Only 3.4 percent of those surveyed watch when a commercial is on. A representative sample of 500 German teenagers were surveyed.

Television Europe's largest TV group, RTL Group, increased its operating profit by more than half last year, thanks in part to the success of the show "Deutschland sucht den Superstar" in Europe. According to the Luxembourg-based subsidiary of the Bertelsmann Group, earnings before interest, taxes, depreciation and amortization (EBITDA) rose to 424 million euros in 2002 (previous year: 276 million euros).

Agencies Hope dies last: Of 61 BSW agencies surveyed, 19 (31%) were optimistic and expect "more income" for 2003. 30% of the advertising agencies fear less income and 24 (39%) believe that things will continue the same (bad) way.

Advertising francs In 2002, the media recorded a total of 109 million fewer advertising francs than in the previous year. The front-runner in terms of savings is the financial and insurance sector with CHF 70.7 million. The media themselves are in second place in the list of savings champions. The service and clothing industries are the clear number 3 and 4 advertising savers (source: Media Focus).

90 million US dollarsSponsorship Alinghi officially states its project costs for the America's Cup at 90 million dollars. Two thirds of this comes from 38-year-old Geneva entrepreneur Ernesto Bertarelli. The remaining 30 million dollars come from two main sponsors (UBS and Infonet), two co-sponsors (Audemars Piguet and Riri) and a majority of official suppliers. Measured by the global media presence, this is certainly a profitable investment.

Advertising statistics The women's and fashion magazines in German-speaking Switzerland only managed a measly 155 pages of advertising in January, compared to 289 pages in the same month last year. In view of this dramatic drop, one might wonder how the various new Swiss-German women's titles (Annabelle Business, Edelweiss, Bolero Blush) and all the announced Swiss splits of German women's magazines (Joy, Shape, Elle) intend to make a living. -46.4%

300,000,000 US dollarsCoca-Cola There's no question that this account win was celebrated with champagne: The Berlin Cameron/Red Cell agency in New York has won the contract for Coca-Cola Classic. The budget is just under 300 million US dollars. The previous budget holder McCann-Erickson, on the other hand, probably only rinsed the change with still water. For comparison: in Switzerland, Coop, the largest advertising client, spent CHF 206 million on advertising last year, or around half of Coca-Cola Classic.

Company bankruptcies After two quieter years with 50 bankruptcies each, the bankruptcy vulture circled more frequently over the advertising and promotion industry last year. In 2002, the forced liquidation of companies rose by 78 percent to 89.

Advertising pages The local press in German-speaking Switzerland provided a ray of hope in a dismal 2002: The smallest in the industry in terms of circulation sold almost 17% more advertising space.17 916