Number of the week: 99.5 points
Advertising Expenditures Compared to the previous year, the Publicitas Index fell by 1.3 points, from 100.8 in April to 99.5 points in May. This is the lowest level of advertising expenditures in the daily press ever recorded since the index was introduced in 1993. A slight
Advertising expenditure Compared to the previous year, the Publicitas Index fell by 1.3 points from 100.8 points in April to 99.5 points in May. This low for advertising expenditure in the daily press has never been reached since the index was introduced in 1993. In contrast, there is a small silver lining on the horizon in neighboring Germany. Here, the recovery continued in May: German advertisers spent 3.5 percent more than in the previous year. The advertising market in Switzerland's most important export country was already up 6.9% in April.
