Number of the week: 92 percent
Loyalty Cards The "transparent consumer" has become a reality: 85 percent of Swiss households have a Migros Cumulus card, and 92 percent have a Coop Supercard. As for other retailers, a good half of all households have a
Customer cards The transparent consumer has become a reality: 85% of Swiss households have a Migros Cumulus card, 92% have a Coop Supercard. A good half of all households have a loyalty card from other retail outlets. So the question remains: should cumulative loyalty be described as infidelity again? After all, Supercard holders spend 36 percent more money at Coop than customers without a card. At Cumulus, the figure is 33 percent.
