Yves Rocher launches Internet TV

The cosmetics manufacturer Yves Rocher wants to tap into new target groups and has launched "BeauTV", a television program on the Internet. The shopping show is also intended to boost Christmas sales. In the style of a classic sales show, the 30-minute program encourages viewers to either follow the show linearly or to switch to individual product worlds. The Internet TV channel is also linked to a web store where products can be ordered directly. The launch will be accompanied by an online campaign that will be placed on high-reach portals with an affinity for women in Germany. The Internet TV and website were realized by the Cologne-based Internet agency Con Carne.