Y&R: Landmark illustrates product benefits
Y&R Group Switzerland carried out an impressive ambient campaign in Geneva for Geberit Aquaclean toilets.
With its jet of water up to 140 meters high, the Jet d'eau in Geneva is one of Switzerland's landmarks. Geberit Aquaclean, the Swiss shower toilet, used the famous water fountain for a refreshing ambient campaign. A specially produced F4 billboard was placed on the shore promenade of Lake Geneva in such a way that the Jet d'eau could be seen through its cut-out - and its water fountain thus became the shower jet of a Geberit Aquaclean shower toilet.
Responsible at Geberit International: Daniela Koch, Campaign Manager Geberit Aquaclean. Responsible at Y&R Group Switzerland: Markus Gut, Dominik Oberwiler, Susanne Weeber, Natasa Maricic, Jeremy Küng, Kim Witmer (creation), An Le (3D, DTP), Renée Weber, Kerstin Schnyder (consulting).
