Y&R Group: Advantage through knowledge

Zum Start der Wintersaison 2011/12 hat die Y&R Gruppe ein Online-Skirennen für Audi entwickelt.

Winter sports fans of all disciplines can participate in the "Audi Ski Race" put their knowledge to the test: Lara Gut, Mike Schmid, Simon Ammann - who knows the stars and their sports best? The rules of the game are simple: correct answers speed up the journey, incorrect answers slow it down. A head start through knowledge, so to speak.

Audi Ski Race runs throughout the winter on the official website of the Swiss Ski Association Swiss-Ski. Every month, new VIP prizes can be won for various winter sports events in Switzerland - such as tickets for the Ski World Cup race in Adelboden.

Responsible at Amag: Erich Hunold (Head of Marketing Switzerland Audi), Barbara Wernli (Head of Advertising Audi), Stefanie Koch (Project Manager Advertising Audi). Responsible at Y&R Group: Markus Gut (COO), Daniel Bieri (CD), Florian Tillmann, Dieter Boller (Text), Sandro Kümin (AD), Marcin Kolonko, Lukas Zgraggen (Flash and Multimedia Development), Roberto Eichin (Programming), Pascal Trütsch, Boris Manhart (Consulting).
 

More articles on the topic