Y&R Group: Advantage through knowledge
Zum Start der Wintersaison 2011/12 hat die Y&R Gruppe ein Online-Skirennen für Audi entwickelt.
Winter sports fans of all disciplines can participate in the "Audi Ski Race" put their knowledge to the test: Lara Gut, Mike Schmid, Simon Ammann - who knows the stars and their sports best? The rules of the game are simple: correct answers speed up the journey, incorrect answers slow it down. A head start through knowledge, so to speak.
Audi Ski Race runs throughout the winter on the official website of the Swiss Ski Association Swiss-Ski. Every month, new VIP prizes can be won for various winter sports events in Switzerland - such as tickets for the Ski World Cup race in Adelboden.
Responsible at Amag: Erich Hunold (Head of Marketing Switzerland Audi), Barbara Wernli (Head of Advertising Audi), Stefanie Koch (Project Manager Advertising Audi). Responsible at Y&R Group: Markus Gut (COO), Daniel Bieri (CD), Florian Tillmann, Dieter Boller (Text), Sandro Kümin (AD), Marcin Kolonko, Lukas Zgraggen (Flash and Multimedia Development), Roberto Eichin (Programming), Pascal Trütsch, Boris Manhart (Consulting).
