Y&R Group: Miss and Mister Everyday Life crowned
In keeping with the slogan «I am what I am,» the Y&R Group has developed various advertising campaigns and a promotion for Migros« »I am” skincare line that celebrate individual beauty.
People are shown who do not conform to the common ideal of beauty, but who nevertheless present themselves confidently as Miss or Mister. Among others, Miss Freckles, Mister Struwwelpeter and Miss Baldness are on display. The "I am" promise "because everyone is unique" is also lived out online. Migros.ch you can put yourself up for election as Miss or Mister. A jury will then select the "I am" models for the next advertising subjects from the 20 most popular candidates. But people blessed with beauty should be warned: for once, it is guaranteed that the "most perfect" people will not win. The election will be advertised at the POS, with ads in Migros Magazine, 20 Minuten and Friday, and of course with banners.
Responsible at the Federation of Migros Cooperatives: Jürg Spring (Head of Brand/Label Management), Judith Schulte (Project Manager Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management). Annika Ritter (Project Manager Internet), Simone Blaser (Project Manager Media). Responsible at Y&R Group: Advico Young&Rubicam: Dominik Oberwiler, Martin Stulz (CD), Matthias Kadlubsky (AD), Patrick Bucher (text/concept), Susan Baumgartner, Tom Hubli, Tanja Birrer (consulting) Andrea Vedovo (photography), Rennie Diethelm (casting + styling), Red Department (image editing). Futurecom: Thomas Engeli (CD), Sandro Kümin (AD), Dieter Boller (Text), Roberto Eichin (IT), Michael Höhn, Rafael Tucev (Flash Programming), Julia Miller (Screendesighn), Rea Rageth (Consulting).
